Senior Director, Investment

Role Summary and Impact  

TRADING (80%) 

Elevated & Embedded Leadership 

• Leads the annual investment strategy with view of media market, business planning and partner landscape. 

• Drives investment-led workstreams (e.g. Fast Cash, NDS), ensuring compliance, optimization, and value delivery to Nestlé. 

• Tracks and fulfills AVB commitments. 

• Leads media partner engagements to unlock improved commercial terms and incremental value example local SVAs, co-funds for T&Ls etc. To be done in collaboration with Digital strategy lead. 

• Leverages deep Malaysia market expertise and co-works with Nestlé to strengthen the negotiating position with media owners. 

• Accountable for establishing and Rationalizing CPRP benchmarks - Annual and Festive across targets. Co-discuss negotiation strategy with view to latest viewership/landscape and deliverables. 

• Conducts mid-year evaluation of investment roadmap progress vs. annual strategic objectives 

• Runs time to time benchmarking and vendor/platform spend analysis exercises as needed. 

• Collaborates with Client Lead & OM region investment team to share projected spends with media partners, with Nestlé's visibility (need based). 

• Collaborates with Client & Cluster leads to land tactical tentpole properties, festive packages, co-create leverage for initiatives like WCB. 

Tracking & Reporting 

• Delivers Fast cash, NDS trackers to Nestlé and WPP regional / local stakeholders. 

• Accountable for sharing monthly CPRP reports and flags any big blips with observation & findings. 

• Prepares CIT with proposed Performance lead, MET reports with non-bid team to track media efficiency and shares with stakeholders. 

• Prepares Global, Regional and Local spends reports for all Trading purposes. 

OOH 

• Partners closely with Client, Cluster & Strategy teams to inform OOH strategy in brand plans based on JTBD. 

• Proactively introduces new OOH/DOOH/pDOOH solutions to strengthen brand impact. 

• Prepares OOH plans based on briefs, does rate rationalization and negotiation and submits proposals to Nestlé. 

• Evaluates proposals and suggests plans to Nestlé based on brand briefs. 

• Oversees OOH execution with cluster planners and non-bid activation teams to ensure deliverables.