Digital Growth Manager

About the Role

We’re looking for a hands-on, versatile Digital Growth Manager to join our growing Digital & Lifecycle team. This is a broad role suited to someone who thrives on variety – you’ll move between website management, campaign execution, user experience improvements, and strategic projects on any given day.

You’ll be the team’s all-rounder: building and maintaining pages in WordPress, supporting paid and organic search activity, contributing to email and lifecycle campaigns, and helping shape the digital experience for enterprise buyers evaluating complex compliance solutions.

This is a great opportunity for someone with solid digital marketing foundations who wants to deepen their skills across multiple channels within a specialist B2B SaaS environment. You don’t need to be an expert in everything – but you do need to be curious, proactive, and ready to learn.

Day-to-Day Responsibilities

Website & User Experience

• Own day-to-day website maintenance, updates, and content publishing in WordPress
• Build and optimise landing pages, solution pages, and campaign pages to support demand generation
• Improve site UX based on analytics, heatmaps, and user behaviour data to increase conversion rates
• Collaborate with design on page layouts, ensuring brand consistency and accessibility standards
• Support website personalisation initiatives as they roll out (role-based and industry-based journeys)
• Monitor site performance, page speed, and technical health; coordinate fixes with development resources

SEO & Content

• Support organic search strategy, including keyword research, on-page optimisation, and content briefs
• Work with the content team to ensure blog posts, guides, and resources are optimised for search visibility
• Monitor organic performance and keyword rankings, identifying opportunities and flagging issues
• Assist with content audit and gating strategy decisions to balance lead capture with organic reach

Paid Media

• Support paid search campaigns across Google Ads, Microsoft Ads, and LinkedIn in partnership with our performance marketing agency
• Help create and test ad copy, landing pages, and audience targeting for campaigns across the funnel
• Monitor campaign performance and flag optimisation opportunities (budget pacing, quality scores, bid adjustments)
• Assist with paid social activity including LinkedIn sponsored content and thought leadership promotion

Email & Lifecycle

• Support email marketing execution in HubSpot, including newsletter builds, promotional emails, and nurture flows
• Help maintain email templates and ensure consistent branding across all communications
• Contribute to persona-led nurture programs and lifecycle campaign development
• Monitor email deliverability, engagement metrics, and list hygiene

Reporting & Strategy

• Pull and structure performance reports across digital channels (web, paid, organic, email)
• Contribute insights and recommendations during weekly team standups and monthly reporting cycles
• Support quarterly OKR tracking and campaign retrospectives
• Contribute to strategic planning when required, bringing data-informed recommendations to the table

What We’re Looking For

Essential

• 5+ years’ experience in a digital growth role covering multiple channels
• Hands-on WordPress experience (building pages, managing content, basic troubleshooting)
• Working knowledge of Google Analytics (GA4) and an understanding of how to interpret web and campaign data
• Experience with at least two of the following: SEO, PPC (Google Ads), email marketing, social media advertising
• Familiarity with a marketing automation or CRM platform (HubSpot preferred, but Marketo, Pardot, or similar accepted)
• Strong attention to detail and ability to manage multiple workstreams simultaneously
• Excellent written communication skills – you can write clear, professional copy when needed
• A collaborative mindset: you work well across teams and are comfortable taking direction while also showing initiative

Desirable

• Experience in B2B or SaaS marketing, ideally within enterprise or regulated industries
• HubSpot experience (workflows, landing pages, email, reporting)
• Familiarity with Google Ads and Microsoft Ads campaign management
• Understanding of conversion rate optimisation (CRO) principles
• Basic HTML/CSS knowledge for email or web page tweaks
• Experience working with external agencies (SEO, PPC, or creative)
• Interest in or exposure to AI tools for content and workflow automation