Basic Job Details

Role: Product Marketing Manager

Team: RyderShare

Job Type: Full Time

Work Model: Remote

Location: United States

Job Description

We’re looking for a Product Marketing Manager who will own positioning, messaging, and narrative for RyderShare. This role will shape how we articulate product value to the market, support launches and revenue enablement to ensure our external messaging and documentation reflect a cohesive product story. This is a high-ownership role at the intersection of Product, Sales, and Customer Success. Writing, documentation, and visual assets are execution tools - but the core responsibility is strategic product translation and market-facing clarity.

This is a hybrid role that blends

(1) product positioning and go-to-market support

(2) knowledge base / help center documentation

(3) visual content creation for customer and internal enablement.

Responsibilities

RyderShare Product Marketing & Go-To-Market

• Own RyderShare positioning framework and messaging pillars across customer segments and use cases.

• Define competitive positioning and differentiation across priority customer segments.

• Partner with Product to influence roadmap narrative and ensure market-facing clarity before launches.

• Translate RyderShare features into customer-friendly narratives and feature-to-benefit mapping (use cases, outcomes, “why it matters”).

• Support launches and releases by producing the content package: customer announcements, internal launch notes, sales talk tracks, and FAQ updates.

Sales Enablement for RyderShare

• Create and maintain RyderShare enablement assets: pitch decks, one-pagers, battle cards, ROI/value tools, talk tracks, and training materials.

• Deliver training sessions and onboarding content for Sales and Customer Success Teams.

  Technical Writing & RyderShare Help Content (Knowledge Base)

• Ensure product documentation reflects consistent positioning, clarity, and customer value narrative.

• Write and maintain help center articles, FAQs, how-to guides, and product documentation that reduce support dependency and accelerate self-service.

• Turn complex workflows into clear, user-friendly instructions (with strong information architecture and search-ability).

• Collaborate with Product Managers, Engineering, Support, and CS to validate accuracy and keep documentation aligned with releases.

• Establish lightweight documentation standards: templates, voice/tone guidelines, article taxonomy, and “definition of done” for docs tied to release