About the role

Aplyr's Quick Take

This role is about managing marketing initiatives for personal lending products, mainly focusing on residential mortgages. You'll be responsible for planning and executing campaigns, overseeing communications, and collaborating with various teams. It's a mix of strategic oversight and hands-on execution, possibly with some direct reports.

Good fit

Ideal candidates are experienced marketing professionals with a background in financial services or banking, particularly in lending. You should be data-driven, collaborative, and comfortable leading projects and small teams.

Worth noting

The role emphasizes creativity and innovation in a non-traditional banking environment, which may appeal to those looking to break away from conventional corporate culture. However, the spec is vague on day-to-day responsibilities and specific metrics for success.

Join a Challenger

Being a traditional bank just isn’t our thing, so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.

How do we get there? With a talented team of inquisitive and agile challengers that break through the status quo. So, if you’re passionate about redefining the future of banking—while having fun—this could be your next big opportunity.

Our company continues to grow, and today we serve more than 800,000 customers across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $142 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.

The Work

Reporting to the Director, Business Marketing, the Marketing Manager, Personal Lending will play a central role in driving growth across Equitable Bank’s Personal Lending portfolio (primarily Single-Family Residential mortgages). This role leads the planning and execution of integrated marketing initiatives that support digital channels, broker engagement, and sales-focused campaigns.

The Marketing Manager will oversee the annual communications calendar, manage content and campaigns across all core digital and broker-facing channels, and develop marketing materials that enhance acquisition and support broker and customer engagement. The role may include leadership of up to two direct reports, and requires strong collaboration with Creative Services, Digital, Sales, Credit, and external vendors. A passion for operational excellence, data-driven decision making, and hands-on execution is essential.

Skills & Tags

ai data marketing sales

Aplyr's read

EQ Bank is a forward-thinking Canadian financial institution known for competitive rates and a strong focus on customer service, attracting diverse roles from tech to finance.
Synthesized from recent postings & public sources

What's promising

•EQ Bank offers competitive rates, appealing to cost-conscious customers.
•The company emphasizes customer service, enhancing client satisfaction.
•Diverse recent hires indicate growth and varied career opportunities.

What to watch

•Highly competitive banking sector may pressure profit margins.
•Rapid growth could strain existing resources and infrastructure.
•Regulatory changes in finance pose potential compliance challenges.

Why EQ Bank

•EQ Bank is known for its digital-first approach in banking.
•The bank's commitment to bilingual customer service sets it apart.
•Focus on technology roles suggests a strong emphasis on digital innovation.

Aplyr’s read is generated by AI from public sources. Was it useful?

About EQ Bank

EQ Bank

equitablebank.ca

View company

Concentra Bank is a Canadian financial institution that offers a range of banking products and services, including savings accounts, mortgages, and investment options, focusing on providing competitive rates and customer service.