About the role
BarkleyOKRP PR believes that modern consumers are guided and inspired by trusted sources. We believe brands win with stakeholders when they lead with purpose inside their organizations and share relevant stories that build and protect their reputations. From sustainability and culture to marketing ideas and actions, we create integrated ideas and communication strategies that bring a brand's purpose to life. We are searching for someone who is passionate about building relationships with influencers to create authentic endorsements and content. We desire detail-oriented team members who believe in collaboration and client service.
Responsibilities:
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Builds and maintains productive client relationships, including serving as a day-to-day contact
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Builds and maintains strong relationships within the agency, including with the creative, social, media, and client leadership teams
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Identifies key media contacts and influencers relevant to accounts and client needs
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Manages media and influencer relationships, accounts, and project activities
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Executes influencer outreach and negotiations and builds earned media relationships
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Communicates and delivers earned media and influencer campaigns built with strategic objectives and amplification for brand channels
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Supports onsite execution of activations with influencers and media, including client, vendor, and partner relationships
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Utilizes media and influencer monitoring and research tools; identifies appropriate measures to evaluate the success of a major project, campaign or event
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Demonstrates a thorough understanding of, and follows, best practices and trends for PR and influencer industries
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Responds professionally to client and colleague communications
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Prepares for client or internal meetings by creating and/or informing agendas, preparing meeting space, and capturing next steps/notes
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Provides insight on trends and changes in the media and influencer landscapes for clients
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Counsels clients and agency partners on newsworthiness of topics, issues, and ideas
Qualifications:
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Bachelor’s degree or equivalent industry experience required
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Minimum of 3 or more years of related experience and/or training
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Excellent communication and persuasion skills, both written and oral
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Ability to work autonomously, lead projects, and work on a team collaboratively
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Impeccable attention to detail and stellar organizational skills
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Creative problem solver with strong critical thinking skills to manage the unknown and plan ahead
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Media relations experience, including pitching national, regional, local, and trade news media and securing interviews and coverage for clients
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Influencer relations experience, including influencer identification, outreach, relationship management, and content creation
BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging
- At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.
Aplyr's read
Barkley is an independent advertising agency known for its innovative marketing solutions and a diverse range of roles, from creative to legal.
What's promising
- •Barkley is renowned for its creative, innovative marketing solutions.
- •The company offers diverse roles, indicating a wide range of expertise.
- •Barkley maintains independence, allowing for flexible and unique client solutions.
What to watch
- •Limited public information about company culture and employee satisfaction.
- •The freelance and contract roles may indicate less job security.
- •Potentially high-pressure environment typical of advertising agencies.
Why Barkley
- •Barkley's independence allows for more creative freedom in campaigns.
- •The agency's focus on bilingual roles highlights a commitment to diverse markets.
- •Barkley has a broad client base, including specialized sectors like agriculture.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Barkley
Barkley is an independent advertising agency that specializes in creating innovative marketing solutions for brands.
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