Marketing Manager (Manager-Track Role)

About Josys

Josys is a fast-growing B2B SaaS startup on a mission to simplify and automate IT operations for modern businesses. With a strong global presence and deep roots in Japan, we’re building a category-defining product and scaling rapidly across markets.

Role Overview

We’re looking for a strategy-first Marketing Manager to lead our marketing efforts in Japan. This role is focused on defining and driving marketing strategy, building strong product narratives, and scaling our presence in a competitive SaaS landscape.

You’ll play a key role in shaping how Josys is positioned in the Japanese market while working closely with global teams.

Key Responsibilities

Marketing Strategy & Market Expansion

• Define and drive the overall marketing strategy for Japan, aligned with business goals

• Identify market opportunities, customer segments, and growth levers

• Build localized GTM (Go-To-Market) strategies for Japan

Product Marketing

• Develop clear, compelling, and localized product positioning and messaging

• Translate product features into strong value propositions for the Japanese market

• Partner closely with Product and Sales to ensure alignment on narratives

SaaS & Startup Growth

• Build scalable marketing frameworks suited for a high-growth SaaS environment

• Own demand generation strategy and pipeline contribution

• Analyze market trends, competition, and customer insights to refine strategy

Events & Brand Presence

• Plan and execute high-impact events, field marketing activities, and industry engagements in Japan

• Own end-to-end event strategy, including ROI measurement

• Strengthen Josys’ brand presence within the local tech ecosystem

Cross-functional & Global Collaboration

• Work closely with global marketing, product, and leadership teams

• Act as the bridge between Japan market needs and global strategy

What We’re Looking For

• 5–8+ years of experience in marketing, preferably in B2B SaaS

• Strong experience in marketing strategy and product marketing

• Deep understanding of the Japanese market and buyer behavior

• Experience working in or with startup environments

• Proven ability to build and execute GTM strategies

• Experience managing events and field marketing initiatives

• Strong communication skills (Japanese fluency required; English preferred)

• Ability to operate both strategically and hands-on.

Why Join Josys?

• Opportunity to lead marketing strategy in a key global market

• High-impact role with strong visibility across leadership

• Fast-paced, startup environment with global exposure

Josys Media Coverage

• [Josys] Working at Josys

• [PIVOT] Japan vs. Global: What are the differences in management?

• [NewsPicks] Apr 11, 2025 – Unified SaaS management for employees: adopted by 600 companies worldwide, achieving a 37% cost reduction