About the role

Aplyr's Quick Take

This role is about managing growth strategies for Paytm's lending products, focusing on user acquisition and retention. You'll be executing campaigns, analyzing performance metrics, and collaborating with various teams to optimize user journeys. It's a hands-on, individual contributor position with a strategic focus.

Good fit

Ideal candidates have 1-5 years in growth or performance marketing, preferably in fintech or e-commerce. Strong analytical skills and experience with campaign execution are essential, along with a collaborative work style.

Worth noting

Paytm emphasizes a merit-based culture where contributions are recognized over hierarchy. The role offers a chance to directly influence revenue and user experiences, which could be appealing for those looking to make a tangible impact.

About Paytm Group:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Expectations/ Requirements:

Key Roles & Responsibilities:

1. Strategize and drive user acquisition and value growth, with a sharp focus on bureau-based user cohorts.

2. Develop and execute innovative growth strategies aligned with business goals to increase lending products penetration across digital and offline channels.

3. Collaborate closely with central and cross-functional teams to improve funnel conversions, optimize user journeys, and drive retention initiatives.

4. Identify key user behavior trends and demand triggers to shape personalized offerings and user experiences.

5. Design and execute targeted campaigns for acquisition, reactivation, and cross-sell within relevant user cohorts.

6. Continuously analyze performance metrics, campaign ROI, and KPIs to optimize growth strategies.

7. Own end-to-end campaign execution, including planning, tracking, reporting, and insights generation.

Skills that will help you succeed in this role:

● Minimum 1–5 years of experience in growth marketing/performance marketing / product-led growth roles.

● Proven experience in running successful referral or growth related programs

● Must be strong in analytical skills with proficiency in Excel/Google Sheets, SQL, and visualization tools.

● Experience working with fintech, consumer tech, or e-commerce organisations preferred.

● Exposure to CLM/retention/lifecycle management is a plus.

● Familiarity with tools like Clevertap is preferred.

Why join us

● Work in a high-impact, product-first environment where technology drives business outcomes across Paytm.

● Shape products used by millions and directly influence revenue through smarter user journeys and cross-sell opportunities.

● Collaborate with strong cross-functional peers who value clear thinking, ownership, and data-driven decision making.

● Grow through continuous, 360º feedback from teams that recognize impact and reward meaningful contributions.

● Earn trust and respect through your work, not hierarchy—be part of a culture that values merit, transparency, and initiative.

Compensation:

If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Skills & Tags

react go rust ai mobile data product design

Aplyr's read

Paytm is a pioneering force in India's digital payments landscape, attracting talent interested in fintech innovation and financial inclusion for millions.
Synthesized from recent postings & public sources

What's promising

•Paytm's platform facilitates seamless digital payments and financial services for millions in India.
•The company promotes financial inclusion through diverse services like loans and insurance.
•Paytm's significant market presence offers opportunities for career growth in fintech.

What to watch

•Intense competition in India's fintech sector may pressure Paytm's market share.
•Regulatory changes in digital finance could impact Paytm's operations.
•High employee turnover in collections roles suggests potential job dissatisfaction.

Why Paytm

•Paytm's comprehensive service range extends beyond payments to include financial products.
•The company has played a key role in India's shift towards a cashless economy.
•Paytm's integration of multiple financial services under one platform is unmatched in the region.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Paytm

Paytm

paytm.com

View company

Paytm is a leading digital payments and financial services platform in India, offering a wide range of services including mobile recharges, utility bill payments, and financial products like loans and insurance. The company has significantly impacted the digital economy by promoting cashless transactions and providing financial inclusion to millions of users.