About the role
Leading Brand, Reputation, and Communication Strategy
About BJAK
We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.
We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.
We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.
Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.
About The Role
As Brand & Communications Manager, you will own BJAK’s brand narrative across external and internal channels, ensuring every message strengthens our reputation, supports business growth, and aligns with our strategic direction. This is a highly visible role, working closely with senior leadership to shape how BJAK is perceived by customers, partners, media, and employees.
What You’ll Do
Own and execute BJAK’s brand and communications strategy across all external and internal channels, ensuring consistency in brand voice, messaging, and positioning.
Lead media relations and PR initiatives, managing relationships with journalists, media outlets, and PR agencies to secure high-impact coverage aligned with BJAK’s growth and milestones.
Develop and oversee key communications assets including press releases, media kits, executive messaging, talking points, and briefing materials.
Manage brand reputation and crisis communications, proactively identifying risks and coordinating timely, strategic responses to protect BJAK’s credibility.
Drive internal communications, including company-wide announcements, leadership messages, and updates that align teams with business priorities and foster transparency.
Lead communications for CSR, sustainability, and community initiatives, reinforcing BJAK’s role as a responsible and trusted digital platform.
Collaborate cross-functionally with Marketing, Product, Legal, and Leadership teams to ensure messaging supports commercial and organizational goals.
What We’re Looking For
6+ years of experience in Brand, Communications, Public Relations, or Corporate Communications, preferably in Fintech, Technology, or Financial Services.
Proven track record of securing high-quality media coverage and managing relationships with business and industry journalists.
Experience handling crisis communications and navigating high-pressure or sensitive situations.
Strong written and verbal communication skills, with the ability to translate complex topics into clear, compelling narratives.
Experience supporting or preparing senior leaders for media interviews, public appearances, and stakeholder engagements.
Solid understanding of internal communications best practices and digital communication tools to drive employee engagement.
Why Join BJAK
Play a key role in shaping the BJAK brand and reputation across Southeast Asia.
Work closely with senior leadership on strategic and high-impact initiatives.
Be part of a fast-growing, ambitious company transforming access to financial services.
Competitive compensation, hybrid work arrangement, and opportunities for regional exposure and growth.
Aplyr's read
BJAK is a Malaysian automotive tech company innovating in car insurance and vehicle ownership, attracting talent in technology and communications.
What's promising
- •BJAK's focus on automotive tech offers growth opportunities in a niche market.
- •Recent hires in AI engineering suggest a strong emphasis on technological innovation.
- •Expanding roles in communications indicate a push for greater brand visibility.
What to watch
- •Limited public information about BJAK's financial stability raises concerns.
- •High turnover in recruitment roles may indicate internal HR challenges.
- •Concentration in Malaysia might limit international exposure and opportunities.
Why BJAK
- •BJAK specializes in merging automotive technology with insurance solutions.
- •The company is pioneering innovative approaches to vehicle ownership in Malaysia.
- •BJAK's strategic focus on AI for automotive applications sets it apart in the industry.
Aplyr’s read is generated by AI from public sources. Was it useful?
About BJAK
BJAK is a Malaysian technology company that focuses on providing innovative solutions in the automotive industry, particularly in the areas of car insurance and vehicle ownership.
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