Integrated Social Lead, APAC

Role Summary and Impact 

The Integrated Social Lead will define, champion, and evolve WPP Media's market-leading paid social media strategy and capabilities across the diverse markets of the Asia Pacific region. This role is tasked with building an industry-leading paid social practice that delivers media transformation for clients by leveraging advanced tactics across all relevant platforms. The mission is to drive superior media performance, seamlessly integrate paid social with broader media planning and buying, set regional standards of excellence, and achieve measurable business outcomes.

The Integrated Social Lead, APAC, will be a visionary architect, shaping and leading WPP Media's paid social discipline across the dynamic and diverse markets of the APAC region, with particular attention to Singapore Local and Regional Clients. This role demands a unique blend of strategic foresight, commercial acumen, creative innovation, and analytical prowess, with a deep understanding of how to optimize paid social strategies within holistic media plans across all social platforms. This leader will define regional best practices for paid social, foster collaboration across WPP Media agencies and client teams, and drive cutting-edge solutions. They will mobilize the enterprise to deliver unparalleled paid social expertise, leveraging WPP Media's proprietary technologies, industry-leading platform accreditations, and scaled partnerships to build better futures for our clients and communities in APAC + SG.

Skills and Experience 

1. Paid Social Strategy & Leadership

• Define and lead WPP Media's overarching paid social media strategy for the APAC region, aligning with media transformation and client success across all social platforms within the regional media context.

• Champion a unified paid social practice framework, integrating planning and buying into holistic media strategies, while developing advanced first-party data strategies for enhanced targeting and measurement.

• Identify, integrate, and operationalize emerging paid social trends, platform innovations, and strategic opportunities (e.g., AI in paid social, advanced programmatic buying, new media products).

• Guide performance creative strategies, leveraging DCO and AI-driven creative, and utilize automation and machine learning for predictive campaign optimization and efficient activation across paid social channels.

2. Client Engagement & Thought Leadership

• Act as a senior strategic advisor for WPP Media's top-tier clients within the APAC region, positioning the organization as the authoritative voice in paid social strategy, execution, and media investment across all social platforms.
• Cultivate trust and expand long-term relationships by providing visionary insights on cross-platform social media allocation, budgeting, and performance, driving new business and shaping regional market narratives.

3. Performance Measurement & Optimization 

• Establish and drive advanced measurement methodologies, including incrementality testing, multi-touch attribution, and unified media measurement models, for paid social media effectiveness and ROI across various client portfolios.

• Lead actionable analytics and A/B testing to continuously optimize paid social strategies and campaigns, enhancing engagement, audience growth, and demonstrable business outcomes across all regional marke