Sr Activation Marketing Specialist,SH,P&F

Thank you for your interest in joining Solventum. Solventum is a new healthcare company with a long legacy of solving big challenges that improve lives and help healthcare professionals perform at their best. At Solventum, people are at the heart of every innovation we pursue. Guided by empathy, insight, and clinical intelligence, we collaborate with the best minds in healthcare to address our customers’ toughest challenges. While we continue updating the Solventum Careers Page and applicant materials, some documents may still reflect legacy branding. Please note that all listed roles are Solventum positions, and our Privacy Policy: https://www.solventum.com/en-us/home/legal/website-privacy-statement/applicant-privacy/ applies to any personal information you submit. As it was with 3M, at Solventum all qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Job Description:

3M Health Care is now Solventum

At Solventum, we enable better, smarter, safer healthcare to improve lives. As a new company with a long legacy of creating breakthrough solutions for our customers’ toughest challenges, we pioneer game-changing innovations at the intersection of health, material and data science that change patients' lives for the better while enabling healthcare professionals to perform at their best. Because people, and their wellbeing, are at the heart of every scientific advancement we pursue.

We partner closely with the brightest minds in healthcare to ensure that every solution we create melds the latest technology with compassion and empathy. Because at Solventum, we never stop solving for you.

The Impact You’ll Make in this Role:

This role sits within the Activation Marketing function, with a strong digital marketing focus. As the growth engine bridging brand and consumers, you will drive brand affinity and hero/new product awareness through digital content marketing, activate existing customers/memberships via SCRM to grow filter replacement and trade-in sales, and support trade marketing efforts by digitizing in-store sales tools, bridging online engagement with offline conversion.

Responsibilities:

Digital Content & Social Marketing

• Lead digital content strategy and implementation across key social platforms to build brand presence, drive engagements and elevate key products’ awareness.
• Deep understanding of our brand and product strengths relative to competitors, leveraging these insights to co-create effective digital execution plans with agencies.
• Leverage market trends and emerging technologies, including AI-powered content tools, KOS, etc., to improve content efficiency and campaign effectiveness.
• Plan and execute integrated marketing campaigns that generate brand momentum and strengthen brand favorability.
• Monitor social and cultural trends to identify timely opportunities for brand relevance and audience engagements.
• Define and track key performance indicators to continuously optimize content performance and campaign ROI.

SCRM & Customer Lifecycle marketing

• Develop and implement SCRM strategies to deepen customer relationships, enhance customer loyalty and maximize lifetime value across the existing user base.
• Design and execute retention programs that drive recurring purchases and encourage product upgrades, and increase customer loyalty.
• Build customer segmentation frameworks based on behavior, purchase history, and engagement patterns, utilize customer data and segmentation to deliver personalized, high-impact marketing programs across private channels.
• Collaborate with cross-functional teams to ensure seamless customer experiences across touchpoints during recurring purchases.
• Continuously refine retention tactics to improve leads generation rate.

Retail enablement

• Partner with retail sales to optimize in-store sales tools and materials that enhance the customer experience and improve conversion efficiency.
• Support the development and execution of trade activation programs, new product launch campaigns that align with brand strategy and regional retail needs.
• Empower distributors and sales promoters with digital capabilities, such as social media content guidance, digital tool adoption, and best practice sharing to strengthen their local marketing effectiveness.
• Close alignment/partnership with sales teams and channel partners to gather insights on market trends, competitive intelligence and channel/customer needs, to inform brand/digital strategy and campaign development.

Support on other projects and tasks assigned by line manager.

Qualifications:

• Bachelor’s degree or above.
• At least 5 yrs experiences in marketing, strong background in digital marketing is preferred.
• Experiences in electronic home appliance, durable goods, water purification, or decoration/building materials industry is preferred.
• Strategic thinker with a data-driven mindset and the ability to translate insights into actionable marketing plans.
• Strong communication and cross-functional collaboration skills.
• Familiarity with social platforms.
• Good written and oral English.
• Hands-on, energetic and result-driven;
• Positive, work with passion and ownership.

Location: Shanghai

Hybrid

Travel: May include up to 10% domestic

Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being Solventum offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, Solventum regularly benchmarks with other companies that are comparable in size and scope.

   

Solventum is committed to maintaining the highest standards of integrity and professionalism in our recruitment process.  Applicants must remain alert to fraudulent job postings and recruitment schemes that falsely claim to represent Solventum and seek to exploit job seekers.

Please note that all email communications from Solventum regarding job opportunities with the company will be from an email with a domain of @solventum.com. Be wary of unsolicited emails or messages regarding Solventum job opportunities from emails with other email domains.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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