About the role
Experience: 7-12 Years
Location: Noida / Bangalore
Joining: Immediate / Short Notice Preferred
About the Role
We are looking for a Senior Business Intelligence Analyst who can independently drive insights that influence business performance and product decisions. This role requires strong analytical depth, a clear business mindset, and the ability to understand customer behavior across the product lifecycle.
You will work closely with Product, Business, Growth, and Leadership teams to convert data into actionable intelligence, going beyond dashboards to answer why things are happening and what should be done next.
Key Responsibilities
Own and drive business and product insights across acquisition, engagement, retention, and monetization.
Partner with Product and Business teams to define, track, and evolve key metrics and north-star KPIs.
Perform deep-dive analyses on customer behavior, funnels, cohorts, and feature usage to identify growth and efficiency levers.
Build and maintain dashboards, MIS, and self-serve reports that serve as a reliable source of truth.
Support experimentation and A/B testing by defining success metrics and analyzing outcomes.
Proactively surface risks, anomalies, and opportunities using data-backed narratives.
Collaborate with Data Engineering and Product teams to improve data quality, tracking, and analytical readiness.
Translate complex analysis into clear, actionable insights for non-technical stakeholders.
Required Skills & Experience
712 years of experience in Business Intelligence / Analytics, preferably in product-led or consumer internet / fintech organizations.
Strong hands-on experience with SQL (mandatory); ability to work with large and complex datasets.
Experience with BI tools such as Tableau, Power BI, Looker, or similar.
Solid understanding of product metrics, funnels, cohorts, and lifecycle analytics.
Proven ability to independently structure ambiguous problems and deliver end-to-end insights.
Strong communication skills and comfort working with senior stakeholders.
Good to Have
Experience with event-based data (Mixpanel, Amplitude, GA).
Working knowledge of Python / R for advanced analysis.
Exposure to A/B testing and experimentation frameworks.
Domain exposure to Wealth and Trading or FinTech, Payments, Investments, Consumer Platforms.
What We’re Looking For
Strong IC mindset with high ownership and accountability.
Business-first thinking with a strong product understanding.
Comfortable working in fast-paced, ambiguous environments.
Focus on impact, not just reporting.
Why Join Us
High-impact role influencing both business outcomes and product direction.
Opportunity to work with rich customer and behavioral data at scale.
Direct exposure to leadership and strategic decision-making.
Data-driven culture with scope to shape how insights are used
Aplyr's read
Paytm is a pioneering force in India's digital payments landscape, attracting talent interested in fintech innovation and financial inclusion for millions.
What's promising
- •Paytm's platform facilitates seamless digital payments and financial services for millions in India.
- •The company promotes financial inclusion through diverse services like loans and insurance.
- •Paytm's significant market presence offers opportunities for career growth in fintech.
What to watch
- •Intense competition in India's fintech sector may pressure Paytm's market share.
- •Regulatory changes in digital finance could impact Paytm's operations.
- •High employee turnover in collections roles suggests potential job dissatisfaction.
Why Paytm
- •Paytm's comprehensive service range extends beyond payments to include financial products.
- •The company has played a key role in India's shift towards a cashless economy.
- •Paytm's integration of multiple financial services under one platform is unmatched in the region.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Paytm
Paytm is a leading digital payments and financial services platform in India, offering a wide range of services including mobile recharges, utility bill payments, and financial products like loans and insurance. The company has significantly impacted the digital economy by promoting cashless transactions and providing financial inclusion to millions of users.
