About the role

Aplyr's Quick Take

This role is about leading customer experience management projects through data analysis and strategic planning. You'll be responsible for developing and implementing CRM systems and strategies, ensuring that marketing efforts align with business operations. It's a senior management position focused on delivering actionable insights and driving client decisions.

Good fit

Ideal candidates have several years of experience in data-driven marketing or CRM strategy, with strong analytical and leadership skills. A proactive, disciplined approach to project management and excellent communication abilities are essential.

Worth noting

The role emphasizes self-management and accountability, which may appeal to those who thrive in autonomous environments. The focus on data analysis and A/B testing suggests a strong analytical mindset is crucial.

此職位的重點在於專注於核心商業邏輯、數據分析與策略型提案。負責驅動客戶會員經營的關鍵決策，透過深度數據分析Insight解讀，協助客戶解決複雜的商業命題。

Job Description:

商業邏輯與策略設計：憑藉深厚的商業邏輯，獨立負責客戶會員體系的建立、權益規劃及執行策略，將數據洞察直接轉化為可落地的成長方案
進階數據實務與效益極大化：運用數據分析能力進行行銷專案的評估、設計與 A/B Testing，確保客戶每一項資源投入都能產生最大化效益
CRM 系統與制度規劃：獨立推動大型 CRM 系統導入與會員制度設計，確保行銷策略與企業營運效率接軌，提升專案執行的透明度與反應速度
卓越的交付品質與自我管理：展現極高的職業紀律與責任感，確保所有專業產出皆能「精準落地」；具備優異的跨部門溝通與利害關係人管理能力，確保專案推進不受阻礙

Location:

Taipei - No. 77, Songgao Rd., Xinyi Dist.

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

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Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.