Channel Sales Regional Director

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

Job Description: Director of Channel Sales, East & South China

Position Overview

We are seeking a results-driven, growth-focused Director of Channel Sales to lead PTC’s channel sales strategy and end-to-end execution across East and South China. Leveraging PTC’s industry-leading innovative solutions and state-of-the-art SaaS & digital transformation technologies with strong market reputation, this role will drive regional business expansion, build high-quality and scalable partner ecosystems, and deliver sustained revenue growth through integrated channel development and indirect sales operations. Operating in a matrixed global go-to-market (GTM) environment, this regional leadership role will align closely with global and local cross-functional teams to standardize sales execution, optimize channel efficiency, and strengthen PTC’s market footprint across core industrial markets in East and South China.

Role Key Responsibilities

• Develop and execute localized channel sales strategies and market development plans for East and South China, prioritize key industries, target markets and partner routes to scale regional business growth.
• Lead full-cycle channel sales operations within the territory, including strategic prospecting, key account planning, partner development, and complex enterprise software solution sales in a digital selling environment.
• Build, expand and optimize the regional partner ecosystem, closely collaborating with global system integrators (GSIs), local regional SIs and diversified channel partners to expand market coverage, accelerate deal closure and maximize regional reach.
• Lead, coach and develop the regional channel sales team, establish clear performance accountability mechanisms, empower team capability improvement, and build a high-performance, result-oriented sales organization.
• Drive rigorous sales operation management, including sales pipeline construction and optimization, accurate sales forecasting, standardized deal execution and process improvement to reduce operational friction and boost sales velocity.
• Establish and maintain long-term strategic executive relationships with key channel partners and core enterprise customers across East and South China, deepen local market penetration and enhance brand influence.
• Align closely with global sales, marketing, customer success, product and business unit teams to unify GTM execution, match regional market demands with product solutions, and optimize competitive positioning in local industrial markets.
• Break down cross-departmental silos, advocate a one-team collaborative operating model, and ensure coordinated and efficient execution of all channel sales and market expansion initiatives.
• Track regional channel sales performance, analyze market dynamics and competitive trends, and dynamically adjust sales and partner strategies to achieve sustained business growth.

Leadership Characteristics & Core Competencies

• Strategic & Execution-oriented: Possess sharp regional market insight, capable of translating local market dynamics into actionable, focused channel development plans, and strictly drive implementation to deliver consistent sales results.
• Cross-team Collaboration & Influence: Excellent collaborative leadership to align resources in a matrixed global organization, with strong executive presence to influence internal stakeholders, partners and key customers.
• Team Building & Development: Proven capability to build and scale high-performance sales teams, focus on talent cultivation, performance management and team accountability.
• Result-driven & Agile: Highly passionate about business growth, able to make timely and effective decisions to optimize sales performance and seize market opportunities.
• Professional Soft Skills: Outstanding communication, presentation and negotiation skills, capable of delivering professional solution presentations and value communication for complex enterprise sales scenarios.
• Positive Personality: Proactive, resilient, team-spirited, with strong self-drive and responsibility for career and business results.

Required Experience & Qualifications

• 15+ years of enterprise complex software sales experience, with 5+ years of regional channel sales leadership experience in China market; proven track record of exceeding sales targets in digital selling and B2B enterprise solution sales scenarios.
• Rich practical experience in full-lifecycle channel partner development, management and empowerment, with successful experience of scaling business growth through partner ecosystem construction.
• Familiar with matrixed global GTM operation model, experienced in cross-departmental and cross-regional collaborative work to unify market execution.
• Solid capabilities in pipeline management, sales forecasting, complex deal strategy formulation and end-to-end deal execution.
• Deep understanding of SaaS solutions, industrial digital transformation and AI-enabled enterprise solutions.
• Proven experience in strategic prospecting, customized account planning and sustained key account development in enterprise sales.
• Willing to travel frequently across East and South China to support regional business development and partner communication.
• Bachelor’s degree or above in Business Administration, Marketing, Engineering or related fields.

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. 

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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