Manager Digital

Role      : Manager Digital

Role Overview

Manager Digital is responsible for leading the development of integrated, data-led digital media strategies that translate business objectives into clear, scalable channel plans. This role plays a critical leadership function in balancing brand and performance outcomes, aligning multiple stakeholders, and ensuring digital plans are insight-driven, executable, and commercially effective.

The Manager – Digital oversees planning excellence across digital ecosystems while mentoring junior planners and ensuring strong collaboration with activation, analytics, and performance teams.

 

Key Responsibilities

1. Digital Media Strategy & Planning

• Lead the development of full-funnel digital media strategies across Search, Social, Display, Video, Programmatic, Retail Media, and emerging digital channels.
• Translate business objectives into clear digital channel roles, investment allocation, and phased approaches.
• Oversee planning for always-on campaigns, product launches, seasonal bursts, and performance-driven initiatives.
• Ensure digital strategies balance brand building and performance KPIs effectively.

1. Data-Led Strategy & Optimization

• Leverage performance data, audience insights, and market intelligence to shape strategic recommendations.
• Interpret dashboards, attribution models, and performance reports to identify trends and growth opportunities.
• Lead re-planning and optimization frameworks based on results and evolving business priorities.
• Ensure digital investments are measurable and outcome-driven.

1. Integrated Digital Ecosystem Management

• Develop strategies that incorporate e-commerce, app marketing, and conversion-led digital touchpoints.
• Align upper-funnel awareness strategies with lower-funnel conversion and performance objectives.
• Manage complexity across multiple digital platforms, audience segments, and campaign objectives.

1. Cross-Functional Leadership

• Collaborate closely with platform specialists, performance teams, analytics, and operations to ensure plans are realistic and executable.
• Align strategic recommendations with budget parameters, timelines, and platform capabilities.
• Provide direction and guidance to junior team members to maintain planning quality and consistency.

1. Client & Stakeholder Management

• Lead responses to client briefs with clear strategic rationale and investment logic.
• Present digital strategies, planning frameworks, and performance narratives confidently to stakeholders.
• Support ongoing plan reviews, performance discussions, and strategic roadmap development.

 

Key Capabilities & Skills

• Strong expertise in digital media strategy and performance planning.
• Deep understanding of digital channel roles across the full consumer journey.
• Ability to connect business objectives with measurable digital KPIs (ROAS, CPA, CTR, awareness metrics, etc.