About the role

Job Description:

The Senior Associate, National Audio Investment executes national audio buying across network terrestrial radio, podcasting, and digital audio for assigned client account(s). Reporting to the Director and Associate Director, you will ensure campaigns are accurately planned, activated, and stewarded against client goals while contributing marketplace insights and recommendations that shape broader audio strategy.

Key Responsibilities

Campaign Execution & Stewardship

Issue RFPs, evaluate vendor proposals using ACT1 research, and build tactical schedules and recommendations aligned to client KPIs
Execute and optimize national audio buys in MediaOcean across terrestrial radio, podcasting, and digital audio
Negotiate rates, added value, bonus weight, and makegoods
Issue insertion orders (IOs) and maintain campaign buysheets
Track pacing, delivery, makegoods, and campaign optimizations
Manage added value and makegood trackers
Maintain accurate campaign documentation and budget summaries
Reconcile billing discrepancies with vendors and Finance
Deliver post-buy analyses and performance reporting

Relationship Management & Communication

Serve as the primary day-to-day contact for vendor partners, developing and maintaining strong relationships
Prepare client updates on campaign status, pacing, optimizations, and performance
Partner with Planning, Strategy, Creative, Traffic, and Finance teams for seamless execution
Develop client-facing and internal materials, including recaps, vendor evaluations, and performance summaries

Marketplace & Strategic Insights

Monitor audio marketplace trends, partner offerings, and changes in platform capabilities
Participate in vendor meetings and industry presentations to deepen expertise and surface actionable learnings
Translate performance data and marketplace insights into future-planning recommendations
Support special client projects, such as marketplace updates, category POVs, and upfront materials

Qualifications

2+ years of experience in media buying and negotiation; audio buying experience strongly preferred
Working knowledge of media math concepts and campaign delivery metrics
Strong analytical and problem-solving abilities
Highly organized with exceptional attention to detail
Proven ability to manage multiple priorities and shifting deadlines
Excellent verbal and written communication skills
Proactive, accountable, and able to work independently and cross-functionally
Experience with MediaOcean and ACT1 preferred
Proficient in Microsoft Word, PowerPoint, and Excel

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $51,000-$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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Location:

New York - 150 E 42nd

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you. 

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

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About Dentsu

Dentsu

dentsu.com

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Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.