Director, Operations, At Home, Romania

The Director, At Home (AH) is the enterprise leader responsible for accelerating and transforming the At Home business across the Romania market through a unified, insight driven, and execution focused system agenda. The role owns the end to end At Home strategy and partners with the bottler and cross functional teams to deliver 360 Integrated Activation (360IA) across AH channels and key customers. 

A core mandate of this role is leading commercial execution excellence and advancing system capabilities toward predictive, insight led, and value driven models that improve availability, basket incidence, and cooler performance. The Director is fully accountable for AH channel system performance—jointly defining and monitoring KBIs and driving mitigation and acceleration actions to deliver business plan (BP) volume, revenue, and share targets. 

The role integrates data, analytics, and AI across planning, forecasting, promotion, and instore activation—enabling a modern, scalable, and future ready operating model that unlocks sustainable growth across all AH channels. 

What You Will Do for Us 

Lead At Home Strategy, 360IA & System Alignment 

• Lead the creation of ABP and long range At Home strategies for Romania, translating them into integrated 360IA execution roadmaps spanning portfolio, RGM, media, omnichannel activation, digital shelf, and instore execution. 

• Lead high impact strategic initiatives including 360 integrated activation, category development, omnichannel execution, digital shelf excellence, and data driven customer planning tailored to AH channels (e.g., Grocery, Discounters, Proximity/Convenience, ecommerce) and key customers. 

• Act as the senior system orchestrator, aligning GM, Marketing, RGM, Finance, Digital, bottler, and key retailers behind a unified At Home growth agenda. 

Drive At Home Commercial Execution Excellence 

• Lead commercial execution excellence for the At Home business in the market, shifting execution to predictive, insight led, and value driven approaches that grow availability, basket incidence, and cooler performance. 

• Embed RGM, financial modelling, and scenario planning into AH decision making to optimize price pack architecture, promo intensity, and margin delivery. 

• Elevate outlet and customer level activation quality through disciplined performance routines, capability building, and closed loop test–learn–scale practices. 

Own At Home Channel Performance & System KPIs 

• Own system At Home channel performance, jointly setting and monitoring KBIs and leading mitigation and acceleration initiatives to deliver BP volume, revenue, and share targets. 

• Govern AH performance routines to ensure they are insight driven, future focused, and action oriented—shifting away from reporting led cadences. 

• Maintain a predictive, data driven view of competitive, retail, and regulatory dynamics in Romania to proactively shape system responses and protect performance. 

Lead Data, Digital & AI Enabled Transformation 

• Lead the data, digital, and AI transformation of the At Home business, embedding predictive insights into pricing, promotion, demand forecasting, assortment, and digital shelf execution to modernize planning and execution. 

• Leverage advanced analytics and AI to identify incremental revenue, profit, and conversion opportunities across brands, packs, shoppers, occasions, and price tiers. 

• Champion a test–learn–scale operating model, accelerating adoption of digital tools and analytics across the Company–bottler AH system. 

Experience & Capabilities 

• Strong At Home and retail channel expertise, with deep understanding of customer needs, retailer dynamics, and execution levers across AH channels and key customers in Romania. 

• Robust commercial, RGM, and financial skills—with experience applying price pack architecture, financial modelling, and scenario planning to drive profitable, insight led decisions. 

• Proven leadership in data, digital and AI enabled transformation, embedding predictive analytics and digital tools into AH planning, execution, and performance management. 

• Demonstrated system leadership, influencing senior stakeholders across Company, bottler, and customer organizations to drive integrated, end to end execution. 

• Strategic and execution focused leader, skilled at translating strategy into disciplined, high quality in market delivery. 

• Exceptional communication and stakeholder management, with strong executive presence. 

• In market experience preferred; franchise system or matrix leadership experience is beneficial. 

• Fluency in English and Romanian 

Travel 

• Up to 25%, depending on business needs