About the role

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

Product Marketing Manager

In this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance.

The work model for the role is hybrid.

You will be mainly accountable for:

Developing and implementing product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy
Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed
Collecting data and providing sound market and competitor intelligence analyses related to Canadian market and trends
Tracking and providing management with Canadian market research and analysis results, informing them of identified existing gaps or new growth opportunities
Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes
Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy
Foster collaborations between the customers and ABB entities across multiple countries and lead homologation processes

Qualifications for the role:

You have both technical and commercial experience with Grid Automation products on Canadian market.
You have experience working with protection relays and substation automation systems of various manufacturers
You have a sound understanding of Digital Substation designs including IEC61850 (GOOSE, MMS, SMV, etc.) and value proposition. ABB Relion portfolio knowledge is an advantage.
7-10 years of experience in Grid Automation roles ideally product management, application engineering or consultative sales.
Ideally, you possess Canadian market knowledge related to protection and control manufacturers and their offering
SCADA and substation automation systems knowledge is an advantage
Smart Grid experience (Microgrid, DERMS, ...) is an advantage
Highly adept in crafting and deploying market strategies
Degree in Electrical Engineering is a must

Why ABB?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

#ABBCareers

#RunwithABB

#Runwhatrunstheworld

#LI-hybrid

Employment Equity & Inclusion Statement (Canada)

ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:

• Women

• Indigenous Peoples

• Members of visible minorities

• Persons with disabilities

ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.

Skills & Tags

product

Aplyr's read

ABB blends cutting-edge robotics and automation with a commitment to sustainability, attracting tech-driven professionals eager to shape the future of industry.
Synthesized from recent postings & public sources

What's promising

•ABB is a leader in industrial automation, offering robust career growth in a future-focused sector.
•The company's commitment to sustainability aligns with global environmental priorities, appealing to eco-conscious professionals.
•ABB's diverse roles, from engineering to legal services, provide varied career paths.

What to watch

•The complexity of ABB's global operations may lead to bureaucratic challenges.
•Frequent restructuring can create uncertainty about job stability.
•Limited public information about work-life balance at ABB.

Why ABB

•ABB's integration of robotics with electrification is a key differentiator in industrial innovation.
•The company's global presence offers international career opportunities and exposure.
•ABB's focus on sustainable solutions differentiates it from traditional industrial firms.

Aplyr’s read is generated by AI from public sources. Was it useful?

About ABB

ABB

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ABB is a global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. The company operates in robotics, automation, and electrification.