European Graduate Programme – Product & Consumer Marketing, Berlin

Start date: October 2026

Location: Berlin, Germany

At Sony Europe, our Marketing Teams are not just about creative campaigns & brand execution. Instead, our Product & Consumer Marketing team focuses on understanding customer behaviour, analysing performance and market data, and shaping product and commercial decisions through insight.

We’re looking for innovative, enthusiastic, creative & analytically minded, data-first thinkers & problem solvers to join our European Graduate cohort for October 2026! Please note this position is initially a 30-month fixed-term contract, with the aim for our cohort members to attain permanent positions by the end of the programme.

If you’re interested, please reflect upon the questions below to consider whether this style of marketing reflects your strengths and interests!

• Are you an aspiring Marketer who thrives when working with data, problem-solving, and partnering with cross-functional teams?
• Do you see Marketing as a strategic function, data-driven & product focused?
• Are you engaged by delivering insights, performance measurement & turning market data into product positioning & recommendations?
• Are you energised by understanding why customers behave the way they do… and acting upon that information?

The Sony Europe European Graduate Programme

Starting in October 2026, our European Graduate Program consists of two assignments, over the 30 months.

• Your first 18-month assignment will be based in Berlin, Germany in the Sony Product Marketing team(s). You’ll spend your first 18 months rotating around the different Marketing teams,
• Once you’ve made your mark here, your next step will be to relocate to our Weybridge, UK office for 12 months to join one of the Pan-European teams for a second 12-month assignment. In this role, you will have a chance to gain a broader and more strategic view of Sony Europe, our products and various European markets. For example, you will support strategic product launches and business and marketing planning across the whole of Europe, rather than just one country.

Your relocation & sponsorship will be budgeted & paid for by Sony Europe. Please note, the relocation after 18 months is a mandatory element of the programme.

Learning & Development

The European Graduate Programme is an intentionally immersive & development focused experience from day one. Your personal and professional development will be enhanced by two exclusive learning programs.

Making of a Champion commences during your first 7 months by bringing you together with graduates from other European countries to participate in specially designed sessions that focus on exploring your potential, effective goal setting, building confidence and developing a winning mindset.

FLEX launches at the beginning of year 2 and aims to provide and develop Skills-for-Change! The corporate world is moving quicker than ever before, and this dedicated programme will equip you with tools to understand, navigate, adapt and thrive in an ever-changing environment.

Both programs focus on core leadership skills and mentalities that we believe will enable you to reach your potential sooner, contribute impactful work, achieve personal goals, and develop successful habits that will hopefully make you one of our future leaders.

All the knowledge and experience you attain will be shared & demonstrated during annual Reflection Showcase Presentations with our Senior Leadership.

At the end of your second assignment, and ultimately, your programme in April 2029, we expect that you will be ready to thrive & take on a new responsibility in either a Local Country team or a Pan European team to further develop your career in Sony Europe in a permanent role.

What do we need you to have?

• Degree in Business Management, Economics, Marketing or a relevant field [Essential]
• Marketing/Commercial experience gained during placement, internships or extra-curricular activities [Essential]
• A data-centric approach & analytically focused mind [Essential]
• Excellent communication, presentation & organizational skills [Essential]
• Affinity for technology and desire to grow and develop
• English language (written and spoken) & fluency in other European language(s) is advantageous

Our Recruitment Process

Once you’ve applied, we’ll carefully review your profile. Afterwards, the selected candidates will be asked to complete a self-service/recorded video interview. Once reviewed, we’ll then invite candidates to a 25-minute first stage interview with our dedicated Early Careers Talent Partner.

From there, successful applicants will attend a virtual half-day showcase event in which we’ll learn more about each other through interviews and interactive team exercises.

Life at Sony:

You will become a part of an extremely supportive & diverse European Graduate Network within Sony which will allow you to foster friendships and to build lifelong connections with like-minded graduates. We ensure Competitive Salaries by using established benchmarking and encourage healthy Work-Life Balance with 25 vacation days and hybrid working policies where available. We are a positive Community who dream big together, respect each other, and enjoy a collaborative culture across Europe.

We are passionate about personal development and continuous learning. To help you get the most out of the Graduate Program, there will be a tailored Development Program with various training modules, career development sessions, mentoring and a range of other Learning & Development programs available to help you learn, grow and lay the building blockers for your career.

We like to celebrate and reward our colleagues who make a real difference using our Recognition platform, Bravo! We also provide access to numerous services & platforms for all aspects of Wellbeing. We Listen to our people through ongoing conversations and surveys, Respect their suggestions, and act to promote a better experience for everyone.

Your new office

Berlin

Our modern office with height-adjustable desks is located in the heart of Berlin at Potsdamer Platz, with perfect transport connections to the bus, underground and S-Bahn, as well as regional trains. Here you have the opportunity to spend your lunch break walking through the Tiergarten or shopping in the "Mall of Berlin". Or you can relax with a free coffee or tea in our ‘Village’, which is a comfortably furnished area for staff with a view of the Philharmonie and Tiergarten.

Bring your uniqueness to Sony.

We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology’. We want you to bring your unique self to work and help shape our culture.

We are Sony Europe

Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.

With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and

develop new technologies and capabilities that contribute to the Sony Group and important issues on a planetary scale.

Bring your passion, creativity, and ambitions to Sony Europe. Apply now, and let’s create the future together.

Equal Opportunity

Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.

Disability Accommodation for Applicants to Sony Europe

Sony Europe will provide reasonable accommodation for any qualified individual with disabilities in the application process. For reasonable accommodation requests, please contact us by email at AccommodationRequest@eu.sony.com or by mail to: Sony Europe B.V, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required