Trade Marketing Manager

Key Responsibilities Product Management Leadership
Lead the management of the product lifecycle, from launch to promotional strategy execution.
Oversee market analysis to identify customer needs, competitive landscape, and market trends.
Direct collaboration between sales and marketing teams for successful new product launches and product enhancements.
Define product pricing and positioning strategies based on comprehensive market analysis.
Trade Marketing and Brand Strategy Management
Develop and implement trade marketing strategies to promote products and drive sales growth.
Lead market research initiatives to identify target audiences and analyze market trends.
Create and execute trade marketing campaigns to increase brand awareness and product adoption.
Ensure alignment and sales conversion by coordinating efforts among central product managers, commercialization teams, and local sales.
Facilitate strategic meetings and lead the creation of annual marketing plans for stakeholders and customers.
Manage budget and sales growth initiatives, overseeing the full marketing mix, including PR and social media activities.

Qualifications- Minimum of 5 years’ progressive experience in marketing, brand management, or trade marketing, supported by a Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- Demonstrated expertise in trade marketing strategy, product management, or commercial roles, with a proven track record of driving business growth and market share.
- Advanced analytical and strategic thinking capabilities, with the ability to synthesize complex data and market insights to inform high-impact decision-making.
- Exceptional proficiency in interpreting quantitative and qualitative data to develop actionable recommendations and optimize marketing initiatives.
- Full professional fluency in both spoken and written English, with the ability to communicate effectively across all levels of the organization.
- Outstanding communication, presentation, and interpersonal skills, adept at influencing stakeholders and fostering productive relationships.
- Strong leadership and collaboration skills, with experience managing cross-functional teams in a dynamic, fast-paced environment. Expert-level proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), with the ability to create compelling reports and presentations.
- Meticulous attention to detail, complemented by superior organizational and project management abilities to ensure seamless execution of trade marketing programs.

Role Objectives Strategic Sales Growth Leadership Drive and oversee sustained sales growth by formulating and executing comprehensive trade marketing strategies, ensuring alignment with overall business objectives.
Promotional Campaign Return on Investment Optimization Evaluate and maximize the ROI of promotional initiatives through strategic planning, resource allocation, and performance analysis, ensuring effective budget utilization and measurable impact.
Product Launch Excellence Lead cross-functional teams in the successful launch of new products, establishing robust go-to-market plans, monitoring launch KPIs, and ensuring achievement of sales and market share targets.
Brand Visibility & Market Penetration Enhancement Develop and implement initiatives to elevate brand awareness and market penetration, leveraging market insights and innovative trade marketing tactics to strengthen brand equity.
Cross-Departmental Collaboration & Stakeholder Engagement Foster effective collaboration across sales, marketing, supply chain, and external partners to drive seamless execution of trade marketing programs and achieve shared business goals.
Operational Execution & On-Time Delivery Assurance Oversee the timely and efficient execution of trade marketing activities, ensuring adherence to project timelines, quality standards, and delivery milestones.
Strategic Communication & Influence Champion clear, strategic communication with internal teams and external stakeholders, providing leadership, guidance, and actionable insights to drive alignment and support organizational objectives.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.