About the role

Aplyr's Quick Take

This is an internship role focused on supporting the CRM team with campaign management across various channels like email and push notifications. You'll assist with audience segmentation, content creation for loyalty programs, and monitoring campaign performance, working closely with team members and other departments.

Good fit

Ideal candidates are marketing students or recent graduates with strong communication skills and an interest in CRM strategies. A collaborative mindset and the ability to handle multiple tasks in a fast-paced environment will help you thrive.

Worth noting

This role offers exposure to international collaboration within a large company, which can be a great learning opportunity. However, as an intern, you may have limited autonomy and will be closely guided by a tutor.

Position Summary

The successful intern will be supporting the CRM team managing owned channels campaigns: email, push notification, Whatsapp and in app news, content & engagement activities.

Tasks may include, sided by Tutor with increasing autonomy, relating with all the internal stakeholders, supporting briefing, monitoring and assessing campaigns performance through appropriate KPIs, ensuring the respect of deadlines and objectives.

Role and Responsibilities

1. Audience Segmentation Support
Assist in analyzing customer data to identify key segments.
Support the creation of customer profiles based on segmentation rules.

2. Loyalty Program Support
Support in creating content and engagement activities in Samsung Members app and Community & for Rewards loyalty program.

3. Campaign Governance
Help in planning and executing CRM campaigns, coordinating agencies by producing brief, checking assets and interfacing with product division, e-store and Legal Team.
Also Monitor campaign performances and provide feedback to spread best practices.

4. Team Collaboration
Work closely with the CRM team to support ongoing projects.
Participate in team meetings and contribute ideas for improving CRM strategies. Also supporting Business Innovation Team for producing campaigns reports.

5. International Environment
Work closely with European colleagues to share CRM perspectives, common goals, visions and issues.

Skills and Qualifications

BSc/MSc (pursuing/graduate) in Marketing or Media & Communication.
Strong communication skills (verbal and written) and basic understanding of project management.
Proficiency in English language.
Interest in learning about CRM & Loyalty strategy.
Willingness to learn about segmentation rules and approaches.
Ability to multitask, organize, and prioritize tasks effectively.
Ability to effectively contribute under pressure in a dynamic and challenging environment.
Team-oriented mindset, flexibility, and adaptability to a fast-changing environment.

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: https://account.samsung.com/membership/policy/privacy. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here: https://europe-samsung.com/ghrp/PrivacyNoticeforEU.html

Aplyr's read

Samsung Electronics is a technology powerhouse, attracting talent with a penchant for innovation and a global impact in consumer electronics and beyond.
Synthesized from recent postings & public sources

What's promising

•Samsung's cutting-edge technology leadership drives continuous innovation in consumer electronics and semiconductors.
•Global presence offers diverse career opportunities across multiple sectors and regions.
•Strong investment in research and development fosters a culture of innovation.

What to watch

•High-pressure work environment may lead to work-life balance challenges.
•Frequent organizational changes can create uncertainty for employees.
•Intense competition in the tech industry requires constant adaptation and agility.

Why Samsung

•Samsung's vertical integration allows control over the entire supply chain, enhancing efficiency.
•Significant influence in the semiconductor market differentiates it from many consumer electronics companies.
•Cultural emphasis on innovation and technology advancement is deeply ingrained in its corporate identity.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Samsung

Samsung

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Samsung Electronics is a global leader in technology, known for its innovative products and solutions in consumer electronics, semiconductors, telecommunications, and digital media.