Head of Marketing - CRS

Job Title: Head of Marketing

Company: CRS Group Inc.

Location: CRS Group Inc. is able to offer remote employment of this position within the United States

Job Type: Full-Time

About Us:

We are a remote-friendly, entrepreneurial, energetic team on a mission to empower an equitable economy with better access to regulated data and modern technology. We are a Credit Reporting Agency (CRA) and trusted partner of credit bureaus and regulated data providers with an all-in-one technology platform for credit and compliance. As a company built on 25 years of credit industry expertise and merged with modern technology, we are a force of positive change in the longstanding credit industry – and for all those who rely on it.

Headquartered in Northern California with satellite offices in NYC, CRS Group Inc. is a certified CRA for Equifax®, Experian®, and TransUnion®. Founded in 2019, CRS is a subsidiary of Credit Reporting Services, Inc., an established CRA trusted by the credit industry since 2006.

Job Description

CRS is hiring a senior marketing leader to help take the company from “strong inbound engine” to category-leading brand in credit data infrastructure. Historically, CRS has been driven by PPC + SEO to generate inbound demand. Over the last year, the team began expanding into AI search visibility, stronger content, and early brand-building efforts on LinkedIn. 2026 is the inflection point: CRS is showing up in more competitive deals, and the business wants marketing to become a primary growth lever, not a side function.

This role will own the next phase of growth: build a credible industry presence, sharpen product and category messaging, and drive measurable pipeline and expansion outcomes. You’ll be expected to be hands-on early (player/coach), prove traction quickly, and use that momentum to justify building a team and/or agency bench. The environment favors people with a “founder gene” who are comfortable doing the work, creating the strategy, and pushing the business forward with intensity.

Responsibilities

• Own and evolve CRS’s marketing strategy beyond PPC into content, product marketing, industry presence, and brand leadership

• Drive pipeline growth and improve pipeline mix, with a focus on increasing average deal size

• Build and lead product marketing: positioning, messaging, sales enablement, and GTM for new products

• Strengthen land-and-expand motions, including customer marketing across ~600 accounts

• Elevate CRS’s industry credibility through speaking, panels, trade shows, partnerships, and thought leadership

• Maintain performance marketing discipline while investing in higher-leverage growth channels

• Track and improve brand and growth KPIs (pipeline, deal size, branded search, engagement)

• Operate as a hands-on leader initially, with a path to build and scale the marketing function

Qualifications

• Experience marketing complex B2B data or API-driven products (ideally usage-based models)

• Strong product marketing + content leadership background (not pure demand gen)

• Proven pipeline impact with measurable outcomes

• Ability to translate technical products into clear, compelling business value

• Comfortable as a player/coach in a founder-led, fast-paced environment

• Analytical and ROI-driven; understands attribution and growth metrics

• High ownership, high intensity, strong executive presence

Nice to Haves

• Experience in fintech, credit, lending, or regulated data environments

• Existing industry network or ecosystem credibility

• Track record increasing brand visibility and authority

• Strong trade show and industry presence strategy

• Familiarity with AI-enabled content and search workflows

• NYC-based (preferred)

Why Join Us:

• Play a key role on a high impact team facing mission critical challenges.

• Be a part of a dynamic and innovative team that is shaping the future of the credit industry.

• Competitive compensation and benefits package.

• Opportunity for career growth and professional development.

• Collaborative and inclusive work environment.

Benefits:

• CRS Group Inc. is proud to offer a variety of benefits to support employees and their families, including:

• 401(k) with company match

• Medical Insurance

• Dental insurance

• Vision Insurance

• Unlimited Paid Leave Policy