About the role

Aplyr's Quick Take

This is a hands-on Senior Brand Designer role focused on creating and evolving brand identities for a range of clients in the GCC and MENA regions. You'll lead design projects, collaborate with creative leads, and mentor junior designers while using AI tools to enhance your work. It's an individual contributor role that requires both creativity and strategic thinking.

Good fit

Ideal candidates will have 5-7 years of experience in branding and visual identity design, preferably with agency experience. A strong portfolio and a good understanding of the GCC/Saudi market are essential, along with a self-driven, curious mindset.

Worth noting

The role emphasizes the use of AI tools for design, which is a growing trend in the industry. Additionally, the focus on bilingual English/Arabic applications may be a unique requirement for some applicants.

The purpose of this role is to be interested in the full spectrum of design with a growing knowledge of where aesthetic look-and-feel overlaps with behavioural user experience. They are a key member of the creative department to realise the creative output and creative product.

Job Description:

Role Overview

We are looking for a Senior Branding Designer who thinks in systems and executes with precision. You will be responsible for building and evolving brand identities across a diverse portfolio of clients from Saudi-born regional brands to global multinationals across the GCC and MENA. This is a hands-on role that sits at the intersection of craft, strategy, and technology.

Key Responsibilities

1. Brand Identity & Systems

• Lead the creation and rollout of brand identity systems across all touchpoints: –Logos, color, typography, motion principles, and visual language, illustration

• Develop brand guidelines and design toolkits that other teams can use without breaking the system

• Translate brand positioning and strategy into compelling visual identity

• Own design quality from early concepting through to final delivery

2. Collaboration & Presentation

• Work closely with Creative leads to align brand expression with strategy

• Present work clearly and confidently to internal stakeholders and clients

– Articulate the thinking behind every creative decision

• Contribute to pitches and new business presentations, often under tight timelines

• Mentor junior designers and provide clear, actionable feedback.

3. AI-Powered Creation

• Use AI tools to accelerate ideation and visual exploration:

– Midjourney, Adobe Firefly, Magnific

4. Speed, Quality & Scale

• Manage multiple projects simultaneously without losing quality

• Stay current on regional trends, aesthetics, and cultural shifts across GCC and MENA

• Adapt brand systems for bilingual English/Arabic applications

Required Skills

Software

• Adobe Illustrator

• Adobe Photoshop

• Adobe InDesign

• Figma

AI Tools

• Midjourney / Adobe Firefly

• Magnific / Topaz for image enhancement

Experience Profile

• 5–7 years in branding and visual identity design

• Agency experience

• Portfolio demonstrating identity systems built from scratch or significantly evolved

• GCC / Saudi market understanding

Personality & Mindset

• Thinks in systems, executes with precision

• Curious about AI and actively integrates new tools into workflow

• Strong visual taste and cultural awareness

• Reliable and self-driven under deadline pressure

Location:

Cairo

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent

Skills & Tags

design

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

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Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.