Senior Specialist, Biddable

Confirmed live in the last 24 hours

WPP Media (GroupM)

Hong Kong, Hong Kong

Hybrid

Posted March 18, 2026

Job Description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Job Title: Senior Specialist, Biddable

Reports To: Associate Director, Biddable / Director, Biddable

Function: Media Management & Delivery

Location: Hong Kong

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

WPP Media Hong Kong is seeking a Senior Specialist, Biddable to serve as a hands-on expert within our Media Activation team. This role is pivotal for driving superior campaign performance through deep platform knowledge and advanced optimization techniques. You will be a subject matter expert, responsible for executing complex campaigns and providing technical guidance to the team, ensuring we deliver best-in-class results for our clients.

Core Responsibilities:

Advanced Campaign Execution: Lead the hands-on execution of complex biddable media campaigns, implementing advanced targeting, bidding strategies, and testing frameworks across platforms like Google Ads, Meta, and Programmatic DSPs.

Performance Optimization & Analysis: Conduct in-depth performance analysis to uncover granular insights. Translate complex data into actionable strategies, continuously optimizing campaigns to exceed client KPIs and performance benchmarks.

Technical Mentorship: Act as a subject matter expert and technical resource for the team. Guide and mentor junior members on platform best practices, advanced features, and troubleshooting complex activation issues.

Innovation & Platform Expertise: Stay at the forefront of biddable media technology and trends. Proactively test new platform features, ad formats, and tools, sharing findings and recommendations to drive innovation within the team.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills & Experience:

2-3 years of hands-on experience in performance marketing, with deep expertise in biddable platforms (Search, Social, Programmatic).
Proven track record of managing complex campaigns and delivering significant performance improvements.
Deep understanding of biddable mechanisms, algorithms, and optimization levers.
Strong analytical and problem-solving skills, w

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