About the role
At Castlery, we design modern furniture for the way people live today. As we grow our retail presence in Australia, we’re looking for a commercially driven Senior Specialist/Lead Specialist, Retail Marketing to lead showroom marketing initiatives and drive footfall, brand awareness, and sales performance.
What You’ll Do
- Lead and execute showroom-led marketing activations, with a strong focus on events, partnerships, and community engagement
- Plan and run end-to-end events (concept → execution → post-event performance) to drive showroom traffic and brand experience
- Partner with Showroom Managers to design local campaigns that convert foot traffic into sales
- Identify and build local partnerships and collaborations to grow brand presence and reach
- Own the showroom marketing calendar, aligned to key trading moments and product launches
- Work with central teams to amplify campaigns across social and CRM channels
- Track and optimise performance based on footfall, engagement, and campaign impact
What You’ll Bring
- 4–8 years of experience in event marketing, retail marketing, or brand activations
- Proven track record of delivering high-impact events or local marketing campaigns
- Strong ability to translate brand experiences into customer engagement and traffic
- Comfortable working cross-functionally with retail/store teams
- Hands-on, resourceful, and execution-focused
- Exposure to performance tracking (e.g. attendance, engagement, conversion)
Built for Real Life, Designed for What’s Next
At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.
Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.
If you believe that good homes create good lives, come build with us.
Aplyr's read
Castlery is a design-focused furniture brand attracting professionals in logistics, marketing, and sales who value stylish, affordable home furnishings.
What's promising
- •Castlery offers a diverse range of stylish, affordable furniture appealing to design-conscious consumers.
- •The company is expanding globally, creating opportunities in logistics, marketing, and sales across multiple regions.
- •Focus on quality and design helps Castlery stand out in the competitive furniture market.
What to watch
- •Limited public information about the company's financial health and long-term stability.
- •Potential challenges in scaling operations while maintaining product quality and customer satisfaction.
- •High competition in the direct-to-consumer furniture market could impact growth and market share.
Why Castlery
- •Castlery's direct-to-consumer model allows for competitive pricing without compromising on design.
- •The brand emphasizes a seamless blend of style and affordability, catering to modern consumers.
- •Global expansion efforts highlight Castlery's ambition to become a leading international furniture brand.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Castlery
Castlery is a direct-to-consumer furniture brand that offers a wide range of stylish and affordable home furnishings, focusing on quality and design.
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