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Verified active · 13h ago

Senior Specialist/Lead Specialist, Retail Marketing (Australia)

CastleryCastlery·Furniture

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~12 min

Company site

Posted

42 days

01

About the role

At Castlery, we design modern furniture for the way people live today. As we grow our retail presence in Australia, we’re looking for a commercially driven Senior Specialist/Lead Specialist, Retail Marketing to lead showroom marketing initiatives and drive footfall, brand awareness, and sales performance.

What You’ll Do

  • Lead and execute showroom-led marketing activations, with a strong focus on events, partnerships, and community engagement
  • Plan and run end-to-end events (concept → execution → post-event performance) to drive showroom traffic and brand experience
  • Partner with Showroom Managers to design local campaigns that convert foot traffic into sales
  • Identify and build local partnerships and collaborations to grow brand presence and reach
  • Own the showroom marketing calendar, aligned to key trading moments and product launches
  • Work with central teams to amplify campaigns across social and CRM channels
  • Track and optimise performance based on footfall, engagement, and campaign impact

What You’ll Bring

  • 4–8 years of experience in event marketing, retail marketing, or brand activations
  • Proven track record of delivering high-impact events or local marketing campaigns
  • Strong ability to translate brand experiences into customer engagement and traffic
  • Comfortable working cross-functionally with retail/store teams
  • Hands-on, resourceful, and execution-focused
  • Exposure to performance tracking (e.g. attendance, engagement, conversion)

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.

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Aplyr's read

Castlery is a design-focused furniture brand attracting professionals in logistics, marketing, and sales who value stylish, affordable home furnishings.

Synthesized from recent postings & public sources

What's promising

  • Castlery offers a diverse range of stylish, affordable furniture appealing to design-conscious consumers.
  • The company is expanding globally, creating opportunities in logistics, marketing, and sales across multiple regions.
  • Focus on quality and design helps Castlery stand out in the competitive furniture market.

What to watch

  • Limited public information about the company's financial health and long-term stability.
  • Potential challenges in scaling operations while maintaining product quality and customer satisfaction.
  • High competition in the direct-to-consumer furniture market could impact growth and market share.

Why Castlery

  • Castlery's direct-to-consumer model allows for competitive pricing without compromising on design.
  • The brand emphasizes a seamless blend of style and affordability, catering to modern consumers.
  • Global expansion efforts highlight Castlery's ambition to become a leading international furniture brand.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Castlery

Castlery is a direct-to-consumer furniture brand that offers a wide range of stylish and affordable home furnishings, focusing on quality and design.

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