About the role

Aplyr's Quick Take

This role is for an Associate Creative Director focused on performance marketing and visual branding at Ethos Life. You'll be responsible for elevating the visual quality across various marketing channels and using data to inform design choices. It's an individual contributor position that requires a strong aesthetic sense and a passion for results-driven work.

Good fit

Ideal candidates have a background in creative direction with a focus on performance marketing, and a few years of experience in a similar role. You should be detail-oriented, data-driven, and eager to push creative boundaries.

Worth noting

The role emphasizes a unique blend of creativity and analytics, which might not appeal to traditional ACDs who prioritize aesthetics over performance. Also, the salary range is quite broad, indicating potential flexibility based on experience.

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the role

There's a category that's been doing things the same way for over a hundred years. We're here to change that.

Most ACD’s don't dream about performance marketing. We're looking for the one who does. The one who gets genuinely excited by the question: why did that ad work? This isn't a role for someone who wants to ship beautiful work and move on. It's for the rare AD who has a strong aesthetic point of view, cares deeply about craft, and loves seeing their work tied directly to real results.

This role has one core mandate: raise the visual bar across everything we make. You'll have significant ownership over the look and feel of Ethos across paid social, video, and all marketing touchpoints, and will play a key role in shaping how this brand shows up visually.

Duties and Responsibilities:

Refine and elevate the visual quality of everything we make: paid social static ads, video, website, one-pagers, and all marketing touchpoints
Refine our visual system where you see fit, including color palette, typography, photography style, illustration direction, end cards, and bumpers
Develop sonic branding that translates consistently across TV, radio, and digital
Collaborate closely with the video creative team to ensure visual consistency and quality across all formats
Stay deeply in tune with what's working and what isn't across our paid social creative, using performance data to inform visual decisions
Champion AI adoption to accelerate concepting, design production, and creative iteration
Bring curiosity and ambition to explore new visual territories and push the brand beyond where it's been

Qualifications and Skills:

7+ years in art and creative direction with a strong portfolio spanning performance creative and brand
Exceptional visual design sensibility with experience refining or evolving brand identity systems, including color, type, photography, and illustration
Experience designing for paid social at scale, you understand how visual decisions affect performance and why
Familiarity with video creative, including end cards, bumpers, and motion, is a strong plus
Experience developing or contributing to sonic branding is a plus
AI-forward, you're already using AI tools in your design workflow and excited to bring that to a team
Genuine obsession with design, advertising, and how visual craft moves people to act

#LI-Remote #LI-CM1

The US national base salary range for this full-time position is $127,000 - $223,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer.. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.
We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.

Skills & Tags

go ai ios data product design marketing

Aplyr's read

Ethos Life is revolutionizing life insurance with technology-driven solutions, attracting tech-savvy professionals passionate about simplifying insurance processes.
Synthesized from recent postings & public sources

What's promising

•Ethos leverages technology to streamline life insurance applications, reducing complexity for customers.
•The company has a strong focus on innovation, attracting top tech talent.
•Ethos offers diverse roles across tech, finance, and marketing, providing career growth opportunities.

What to watch

•The insurance industry is highly competitive, posing challenges for market differentiation.
•Rapid growth may strain resources and affect work-life balance.
•Limited public information about long-term financial stability and profitability.

Why Ethos Life

•Ethos uses data analytics to personalize insurance offerings, enhancing customer experience.
•The company emphasizes a digital-first approach, minimizing traditional paperwork.
•Ethos's tech-driven model attracts professionals interested in disrupting traditional insurance.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Ethos Life

Ethos Life

ethoslife.com

View company

Ethos is a technology-driven life insurance company that aims to simplify the process of obtaining life insurance through innovative online solutions.