Brand Strategist

VML is seeking a Senior Brand Strategist to join our Argentina team in our BA office.

You'll be collaborating closely with our Account and Creative teams to craft solutions that fit the bill just right. With your solid understanding of the brand, its market context, business objectives, and communication goals, you'll be playing a pivotal role throughout the entire project journey. And what's in it for you? The opportunity to work with major brands, alongside the largest creative agency, and surrounded by some truly awesome people.

 

Responsibilities: 

• Diving into analytics: Delving deep into business analysis and chatting with clients to grasp industry trends and competition dynamics.

• Understanding context & categories: Deep dive into emerging technologies and trends and highlight the implications for a brand. Analyze the positioning and messaging of conventional and disruptive brands and frame the opportunity.

• Crafting compelling stories: Organize and elevate findings from multiple secondary sources into a clear, concise and compelling presentation of insights through engaging presentations that spotlight campaign outcomes, and dish out actionable recommendations.
• Fueling creativity: Inspiring creative teams with innovative strategies, insightful briefs, and profound insights to drive the development of groundbreaking campaigns.
• Creating new brands & experiences: Collaborate with martech, content strategists and creatives to create strategies that take a new brand or service to market.
• Team player vibes: Collaborating closely and forge relationships with internal specialists in martech, technology and the creative crew to cherry-pick communication channels and ensure a smooth blend of strategic vision and creative flair.
• Building lasting partnerships: Cultivating relationships, monitoring satisfaction, and proactively addressing their needs and expectations and also directly interact with clients.
• Innovating and collaborating: Jumping into brainstorming sessions to come up with creative marketing strategies and make things happen.
• Turning plans into reality: Translating business objectives into clear communication goals and ensuring harmony between aims and planned activities for maximum impact.

 

Capabilities:

• You can perform primary research and/or manage a research partner across a range of methodologies—quantitative and qualitative, online and offline.
• You can link corporate and brand strategy, and translate that strategy for experience content or communication territories.
• You have your radar tuned to new and emerging trends in culture and technology.
• You demonstrate a working knowledge of the broad range of brand building blocks — purpose, value proposition, brand architecture, positioning and messaging.

• You collaborate well and take ownership when appropriate. You’re able to work across different groups and disciplines to push work forward.

• You are innately curious and comfortable with ambiguity, asking insightful questions and taking leaps when necessary, challenges the status quo of branding.

 

Qualifications

• +4 years of experience in a similar position in a creative, digital or CRM agency or client.
• A knack for seeing the big picture and not just chasing short-term wins.
• Communication skills - building strong, trust-based relationships with clients.
• An open-minded attitude towards feedback and seeking the best way to implement the project.
• Empathetic collaboration and respect for every team member.
• Proactive attitude - always on the lookout for new business opportunities for the brands we partner with.
• Ease in conducting presentations during meetings, including with clients.
• English speaking (desirable)