Mindshare: Social Media Executive - Baghdad

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

As a Social Media Executive at WPP Media, you will play a critical role in driving social excellence across client portfolios by translating brand and business objectives into impactful social strategies. Operating at the intersection of creativity, media, and data, you will be responsible for managing always-on social presence, executing campaigns, and optimizing performance through analytics-driven decision-making.

This role goes beyond publishing content; you will actively shape how brands show up within culture, conversations, and digital ecosystems. Your work will directly influence brand perception, audience engagement, and performance outcomes, contributing to broader media effectiveness and business growth.

• Support the development and evolution of social media strategies aligned with integrated communication, media, and performance objectives.
• Plan and execute social content calendars and campaigns, ensuring alignment with brand priorities, seasonal moments, and marketing initiatives.
• Manage day-to-day publishing across platforms including LinkedIn, Instagram, X, Facebook, and YouTube, maintaining consistency, relevance, and brand integrity.
• Drive community management by fostering meaningful interactions, responding to audiences in a timely, brand-appropriate manner, and strengthening audience relationships.
• Actively monitor social trends, platform updates, and cultural conversations to identify opportunities for brand participation and relevance.
• Leverage analytics and reporting tools to evaluate content and campaign performance, extracting actionable insights to enhance engagement and effectiveness.
• Provide data-driven recommendations to refine content, messaging, and platform approaches.
• Collaborate closely with cross-functional teams (media, strategy, creative, performance, and client servicing) to ensure cohesive storytelling and channel alignment.
• Contribute to ongoing optimization efforts by identifying opportunities to improve efficiency, content performance, and audience impact.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically