VP, Creative Director

About the Role

We are seeking a VP-level Creative Director to lead all creative functions in service to our higher education clients. This role will define and elevate creative vision while building a modern, high-performing creative function that delivers both compelling brand storytelling and scalable, high-impact performance marketing creative.

This is a uniquely hybrid role that sits at the intersection of brand storytelling and performance marketing. It combines the strengths of a traditional Creative Director—defining vision, crafting compelling ideas, and elevating creative—with the rigor of a performance-oriented creative leader focused on speed, iteration, and measurable outcomes.

In practice, this means you will be expected to both sell bold, differentiated creative concepts to university partners and ensure that creative output is optimized for performance, produced at scale, and continuously improving based on data.

You will oversee all creative disciplines—including design, art direction, video, creative strategy, and content production—and establish the systems, standards, and workflows that enable both exceptional brand work and efficient, high-throughput execution across channels.

Our work spans the full marketing ecosystem, from research, brand strategy, and institutional positioning to integrated campaign development and execution across digital and traditional channels, including advertising, websites, email, social, video, TV/CTV, audio, print, out-of-home, and more.