About the role

Aplyr's Quick Take

This role is about managing and growing partnerships with major agency groups in the EMEA region to drive revenue for AppsFlyer. You'll be working closely with sales and marketing teams to create joint commercial opportunities and enhance agency collaboration. It's primarily an individual contributor role focused on strategic relationship management.

Good fit

Ideal candidates have 6+ years in partnerships or business development, especially within adtech or martech. You should be comfortable navigating complex organizations and influencing senior stakeholders, with a strong emphasis on communication and relationship-building skills.

Worth noting

The role emphasizes collaboration across multiple internal teams and requires a deep understanding of agency operations. Be prepared for a high level of interaction with senior stakeholders and a focus on strategic growth in a fast-paced environment.

Please note: This position is based in London.

At AppsFlyer, we believe every challenge is an invitation to innovate. We’re looking for an Agency Alliances Manager to help us shape the future of measurement.

In this role, you’ll work with talented professionals across the globe, within a culture that values curiosity, collaboration, and personal development. If you're ready to bring your skills to a global stage, this is your chance to make an impact.

About the role

Drive and scale strategic relationships with leading agency groups across EMEA. You will position AppsFlyer as a key measurement partner, unlock joint commercial opportunities, and enable indirect revenue growth through strong collaboration with agencies and internal teams.

What You’ll Do

Build and manage strategic relationships with major agency holding companies across EMEA
Identify and drive joint commercial opportunities that generate revenue through agency partnerships
Partner closely with regional sales teams to unlock agency-led deals and improve market access
Position AppsFlyer within agency narratives through presentations, events, and thought leadership
Develop scalable frameworks for agency engagement and collaboration across markets
Act as a cross-functional connector between partnerships, sales, marketing, and customer success

What You Have

6+ years of experience in partnerships, business development, or agency alliances
Strong background in adtech, martech, or mobile marketing ecosystems
Experience working with or within major agency groups (e.g., WPP, Publicis, Omnicom)
Deep understanding of agency holding companies and how they operate
Proven track record of building strategic partnerships and driving revenue impact
Ability to influence senior stakeholders and navigate complex organizations
Strong communication, storytelling, and presentation skills

Bonus Points

Familiarity with mobile attribution or measurement platforms
Knowledge of privacy-driven marketing and data ecosystems
Background in performance marketing or app growth

Why Join Us?

We ensure equal opportunities for all our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” - Oren Kaniel, CEO

Skills & Tags

go mobile ios data marketing sales

Aplyr's read

AppsFlyer is a mobile attribution and marketing analytics platform, attracting tech-savvy professionals focused on data-driven marketing solutions.
Synthesized from recent postings & public sources

What's promising

•AppsFlyer is a leader in mobile attribution, providing robust analytics for marketers.
•The company has a global presence, offering opportunities in diverse locations.
•Strong focus on innovation with roles in data engineering and product partnerships.

What to watch

•The competitive adtech industry could impact AppsFlyer's market position.
•Rapid growth may lead to challenges in maintaining company culture.
•Limited public information about employee satisfaction and work-life balance.

Why AppsFlyer

•AppsFlyer offers specialized roles in mobile SDK engineering and data attribution.
•The company supports diverse languages, hiring for roles like Chinese-speaking support engineers.
•Focuses on strategic partnerships, evident in roles like Product Partnerships Manager.

Aplyr’s read is generated by AI from public sources. Was it useful?