Executive, Ad Ops

1570 - Ad Operations Executive

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About WPP 650

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.

Role Summary and Impact

As an Ad Operations Executive, you will be instrumental in upholding best practice trafficking processes and ensuring adherence to WPP650's leading-edge methods in client setup and campaign delivery. You will manage the smooth implementation, trafficking, and administration of all online advertising campaigns, ensuring on-time delivery of compliant creatives and accurate tracking for campaign objectives. This role requires expertise in ad serving technologies, troubleshooting delivery issues, and providing essential technical support to internal and client teams, ultimately ensuring operational excellence and contributing to the success and continuous innovation of WPP650's digital advertising services.

Reporting Structure: Reports to Ad Operations Account Manager.

Key Responsibilities

Campaign Management & Implementation

• Ensure that Ad Ops best practice and frameworks are adhered to and demonstrate continued evolution.

• Ensure adherence to WPP650 best practice methods in client setup and trafficking, meeting all Client deadlines.
• Manage the smooth implementation, trafficking, and administration of all online advertising campaigns.
• Ensure the on-time delivery of compliant creative materials respecting both publisher specifications and brand policies.
• Implement appropriate tracking for all stakeholders to measure and achieve campaign objectives accurately.
• Ensure proficient implementation of ad serving, web analytics UTM’s and Taxonomies,
• Manage campaign implementations in DCM or other designated third-party ad-servers.
• Oversee the implementation, trafficking, and maintenance of campaigns within third-party ad-servers/systems, including creative and campaign testing.

Technical Operations & Troubleshooting

• Address and troubleshoot campaign delivery issues to devise solutions to delivery/performance problems.
• Experience in testing and installing publisher pixels, uploading creatives to meet specifications, and efficiently managing workload, ensuring clarity and communication with all stakeholders.
• Provide technical troubleshooting