Salesforce Marketing Cloud Account Engagement Administrator

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

PAR is seeking a Salesforce Marketing Cloud Account Engagement Administrator to support, configure, and optimize our Salesforce Marketing Cloud Account Engagement platNform in support of global marketing and lead generation initiatives. This role focuses on platform administration, configuration, operational support, and governance while partnering closely with Marketing, CRM, Data, IT, and Development teams in a highly integrated, enterprise environment.

This is an exciting opportunity to grow your career and work cross-functionally at a company that is expanding its digital marketing and demand generation capabilities on the Salesforce platform. The Account Engagement Administrator is a critical member of the team who helps maximize the value of the platform by ensuring system stability, data integrity, lead lifecycle management, scoring accuracy, security, and adherence to Salesforce best practices.

Working closely with Marketing Operations, Sales Operations, Product Management, Developers, QA, and business stakeholders, you will support solution delivery through platform configuration, environment management, operational support, and continuous optimization. You will collaborate with business partners to translate marketing requirements into scalable, data-driven Account Engagement solutions while supporting Agile/Scrum delivery models.

The ideal candidate brings strong Account Engagement (Pardot) administration experience, excellent problem-solving skills, and experience supporting enterprise-scale B2B marketing automation platforms.

Position Location: Jaipur

Reports To: Engineering Manager

What We’re Looking For:

Strong hands-on experience administering Salesforce Marketing Cloud Account Engagement

Configure, manage, and support core Account Engagement components, including:

Engagement Studio (nurture programs)

Email templates, forms, landing pages, and completion actions

Prospect management and segmentation (lists, dynamic lists)

Lead scoring and grading models

Administer and optimize lead nurturing programs, drip campaigns, and automation rules

Manage user access, roles, permissions, and business unit alignment with Salesforce

Support integrations with Salesforce Sales Cloud and other external systems

Monitor platform performance, email deliverability, campaign effectiveness, and data hygiene

Perform proactive system maintenance and operational tasks

Support data management activities, including:

Prospect data synchronization with Salesforce

Data imports, exports, and deduplication

Data quality, segmentation, and enrichment

Troubleshoot platform issues and collaborate with Salesforce admins and developers to resolve defects

Translate business and marketing requirements into scalable Account Engagement configurations

Collaborate with Marketing, Sales, and Analytics teams to ensure optimal lead generation and conversion

Participate in Agile/Scrum ceremonies including sprint planning, backlog grooming, and retrospectives

Support release management and change control activities across environments

Assist with DevOps processes, deployment readiness, and automation governance

Maintain documentation, standards, data models, and operational runbooks

Unleash Your Potential: What You Will Be Doing and Owning:

Salesforce Account Engagement (Pardot) Specialist or Consultant certification

Experience supporting integrations between Account Engagement and Salesforce Sales Cloud

Experience working with lead lifecycle management, scoring, grading, and campaign attribution models

Experience supporting B2B marketing automation in multi-region or enterprise environments

Experience supporting CI/CD processes, automation governance, or deployment practices

Experience working in large, distributed, enterprise environments

Nice-to-Have

Experience with Salesforce campaigns, ROI reporting, and campaign influence

Exposure to webinar platforms, lead enrichment tools, or third-party marketing integrations

Experience supporting consent management, GDPR, and data privacy requirements

Basic understanding of automation rules, segmentation logic, and Salesforce data model

Familiarity with email marketing best practices and deliverability

Qualifications

Bachelor’s degree in business, technology, or a related field (or equivalent experience)

5–8 years of experience as a Salesforce Administrator, with strong focus on Account Engagement (Pardot)

Strong communication skills with the ability to partner effectively with Marketing, Sales, Data, and technical teams

A continuous learner, collaborative problem-solver, and detail-oriented professional who thrives in a fast-paced, team-oriented environment

Interview Process:

Interview #1: Phone Screen with Talent Acquisition Team

Interview #2: Video interview with the Technical Teams (via MS Teams/F2F)

Interview #3: Video interview with the Hiring Manager (via MS Teams/F2F)

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.com. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website.