About the role

Aplyr's Quick Take

This role is about managing the B&C and Spirax brands within Shell's marketing team, focusing on developing and executing brand strategies and campaigns. You'll be responsible for both traditional and digital marketing efforts to boost brand performance and consumer engagement. It's an individual contributor role that requires a mix of strategic thinking and hands-on execution.

Good fit

Ideal candidates will have 5-10 years of experience in brand marketing, particularly in the automotive sector, and should be comfortable with creative and media campaigns. A collaborative, data-driven approach and strong communication skills are essential for success.

Worth noting

The role emphasizes a mix of traditional and digital marketing, which may appeal to those looking to innovate in brand management. The preference for candidates with automotive OEM experience could limit the applicant pool.

Shanghai, China

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

June 2, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

What is the role?

PCMO marketing team is dedicated to driving business growth for the PCMO sector. We oversee multiple renowned brands including Shell Helix, Pennzoil, Shell Formula, Shell Spirax. Our business spans across diverse channels: E-commerce, key accounts and indirect channel primarily managed through distributors. The key responsibilities include establishing PCMO strategy, managing multiple brands, overseeing the E2E portfolio, developing integrated ATL and BTL marketing campaigns, and championing digital innovations. Our team is composed of young, passionate and collaborative marketers with diverse professional backgrounds.

What you’ll be doing

Develop the overall communication strategy for the Helix brand.
Proactively monitor competitive ATL initiatives and industry trends and collaborate with insight team to generate consumer insights.
Lead integrated ATL and BTL brand and social campaigns to improve brand KPIs e.g. awareness, preference & usage Achieve media targets through robust media planning, innovative media mix and data-driven targeting tools.
Manage owned platforms to enhance brand exposure on social media.
As the Brand Manager of Spirax, you will be responsible for developing brand plans, designing brand activities, building the brand, and executing trade and consumer activities that directly impact business performance.

What you bring

5-10 years brand communication and marketing experience, with a focus on creative, media and social campaigns.
Strong internal stakeholder management and communication skills
Excellent strategic, analytic and creative thinking abilities
Previous working experience in the marketing department of Auto OEM companies (e.g. BMW, Benz, VW, GM, LiXiang, Huawei, XiaoMi) is preferred.

DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

Aplyr's read

Shell is a leading energy and petrochemical company, attracting diverse professionals committed to sustainable energy solutions and innovation in a challenging industry.
Synthesized from recent postings & public sources

What's promising

•Shell invests heavily in renewable energy projects, signaling a shift towards sustainability.
•The company offers diverse career paths across global locations and functions.
•Strong financial performance provides stability and growth opportunities for employees.

What to watch

•The oil and gas industry faces increasing regulatory and environmental pressures.
•Transitioning to sustainable energy sources presents significant operational challenges.
•Volatility in global energy markets can impact job security and project funding.

Why Shell

•Shell's global reach allows for international career opportunities and cultural exposure.
•The company is a leader in developing innovative energy technologies.
•Shell's commitment to sustainability is reflected in its substantial investments in green energy.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Shell

Shell

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Shell plc is a global group of energy and petrochemical companies, committed to providing sustainable energy solutions and meeting the world's energy needs.