SEO Lead

About the role

We're looking for an SEO Lead to join Anthropic's growing marketing team. You'll own organic search strategy and technical SEO infrastructure across Anthropic's web properties — including claude.ai, docs.anthropic.com, and anthropic.com — ensuring our products and developer resources are discoverable, performant, and well-positioned in an evolving search landscape.

This is a high-impact, hands-on individual contributor role at the intersection of marketing, engineering, and data. You'll independently define and execute the technical SEO roadmap, drive site experimentation and conversion optimization, and make strategic recommendations that shape how we invest in organic growth. You'll partner closely with engineering, content, and analytics teams to scale organic discovery — operating with a high degree of autonomy while keeping cross-functional stakeholders aligned.

As AI reshapes how people search for and discover information, you'll also help define our strategy for emerging search experiences like AI Overviews and answer engines. This role is ideal for someone who thrives in fast-moving, technically complex environments — and who is energized by the opportunity to build foundational SEO infrastructure at a company whose products are at the forefront of AI.

 

Responsibilities

Technical SEO Strategy & Infrastructure

• Own technical SEO strategy and execution across all Anthropic web properties

• Implement and maintain sitemaps, structured data (JSON-LD), canonical tags, redirect strategies, and robots.txt across multiple domains

• Optimize site speed, mobile performance, and Core Web Vitals across documentation and marketing properties

• Monitor crawl efficiency, indexing status, and search performance using Google Search Console and log file analysis

• Establish SEO observability and monitoring infrastructure with automated alerting for technical issues

• Develop and maintain the SEO playbook for international expansion, including hreflang implementation and localized content optimization

Documentation & Content Optimization

• Build and own the content roadmap — spanning developers, enterprise decision-makers, and prosumers — to support organic discovery of our core products by partnering with product marketing, developer relations, education teams, and more

• Audit and optimize documentation search rankings and information architecture for developer-focused content

• Partner with engineering teams on documentation platform configuration and optimization

• Build SEO best practices directly into content management and documentation workflows

• Optimize content structure and markup for AI Overviews and other LLM-powered search experiences

Analytics, Experimentation & Performance

• Build and maintain dashboards (Google Analytics 4, BigQuery, Hex) to track search visibility, rankings, and organic traffic

• Conduct regular technical audits using tools like Screaming Frog, Ahrefs, SEMrush, and Google Search Console

• Design, execute, and analyze A/B and multivariate experiments across key conversion flows (signup, onboarding, upgrade) using experimentation platforms like Statsig<