Director, Growth Marketing

What We Do

As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered. 

Job Summary (What You’ll Do)
As the Director, Growth Marketing, you will be the principal architect of Calm’s user acquisition strategy. You will take ownership of our performance marketing engine, tasked with aggressively optimizing our current portfolio while simultaneously building the next generation of growth channels and tactics.

You will be responsible for building and managing acquisition budgets and targets for the growth marketing team, driving operational excellence to scale efficiently. In managing the budget, you will allocate media spend across various channels and track and report out on variance vs. actuals. You will need to be skilled at uncovering insights and trends, understanding the "whys" behind them, and translating those into actionable next steps.

This role encompasses end-to-end process ownership—from UA budget management and proactive pacing to reporting performance to key stakeholders. You don't need to be the one pushing the buttons, but you must understand the details deeply enough to guide the team. We are looking for someone who combines the vision of a director with the financial and technical depth of a practitioner to lower CAC and scale revenue.

• Campaign Strategy & Architecture: Own the high-level strategy and structure of Calm’s paid acquisition portfolio (Social, Search, ASA, UAC, TV/OTT, Audio). You will guide the team on technical best practices and ensure our media buying strategy is optimized for efficiency and scale.
• Financial Forecasting & Budget Management: Partner closely with Finance to build and manage acquisition budgets. You will le