CRM Campaign Specialist

Confirmed live in the last 24 hours

VML (Wunderman Thompson)

Cape Town, Western Cape, South Africa

Hybrid

Posted April 17, 2026

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

OVERVIEW

Our continued drive to expand and provide world class services within the digital marketing arena, has created the need for a CRM Campaign Specialist specializing in Salesforce Marketing Cloud (Email, Mobile, & Ad Studio) & Salesforce Personalisation. The CRM Campaign Specialist is responsible for meticulously building and reviewing campaigns before deployment, ensuring the accuracy of coding, precise audience targeting, and alignment with the overarching goals and objectives of the program. This role strictly adheres to clients' guidelines and the Campaign Management Process.

RESPONSIBILITIES:

Your duties as a CRM Campaign Specialist’s will include, but will not be limited to the following:

Collaborate with Campaign Manager to manage, create and deploy campaigns on behalf of VML and Salesforce Marketing Cloud customers.
Design, develop, and manage all aspects of Salesforce marketing campaigns including email, push, ads, and personalisation campaigns.
Work closely with the marketing team to understand campaign requirements and objectives and translate them into Salesforce campaigns.
Configure and customise Salesforce Marketing Cloud & Personalisation to meet campaign needs, including setting up automations, creating custom audiences, and designing user interfaces.
Test and troubleshoot campaign deployments to ensure they are functioning as expected.
Monitor campaign performance and make necessary adjustments to optimise results.
Provide technical support to users and resolve any issues related to Salesforce Marketing Cloud & Personalisation campaigns.
Stay updated on new features and functionalities in Salesforce and incorporate them into campaign deployments as appropriate.
Train and guide other team members on how to use Salesforce for campaign management.
Collaborate with other departments such as sales and customer service to ensure alignment of campaign strategies.
Maintain documentation of campaign deployment processes and best practices.

REQUIREMENTS:

Technology & Development

A minimum of 2 years Marketing Cloud application experience
Highly computer literate with
- Salesforce Marketing Cloud Platform (Email, Mobile & Ads)
- Salesforce Personalisation
- MS Office 365
- HTML email coding
- CSS
- Scripting languages (AmpScript & Java)
- Jira & Confluence
- Litmus