About the role
Senior CDP Operations Manager
Job Description:
As a Senior CDP Operations Manager, you will be responsible for supporting and managing client implementations of the CDP platform. You will collaborate closely with internal and client technical teams as they design and enhance integrations and experiences, ensuring smooth execution and operational alignment. This role also involves assisting with training, documentation, and platform enablement to help teams fully understand and leverage CDP capabilities.
Qualifications:
- Bachelor’s degree
- 2+ years’ experience in a data operations or CDP-related role
- Ability to communicate effectively with Engineering, Solutions, Product, and Client teams
- Experience with identity resolution concepts and omnichannel data integrations
- Experience with database and data modeling across omnichannel inputs and internal systems
- Knowledge of requirements-gathering techniques and technical architectures
- Proficiency in SQL, Snowflake, BigQuery and SFTP workflows
- Strong understanding of ESPs and marketing data environments
- Knowledge of data architecture, field mappings, and transformation logic
- Experience with data privacy compliance frameworks (GDPR, CCPA) preferred
Responsibilities:
- Knowledge of how data flows, i.e., where data originates, data transformation, and end stage of data, for documentation purposes as well as research
- An understanding of database table structures, field mappings, data dictionaries
- Working with various data sources
- QC data reporting and/or data visualization dashboards
- Monitor daily data flows, ensure SLAs, and proactively identify trends or anomalies
- Analyze and/or triage data issues
- Research data issues and ensure they are escalated to higher levels if not able to see through to complete resolution
- Oversee daily execution of CDP processes, including data ingestion, transformation, and activation.
- Ensure downstream systems receive timely and accurate data.
- Clear communication of issues through JIRA as well as to Engineers and Solution Developers
- Support team as needed in evolving the platform and the monitoring strategies
- Assist where needed with the migration of data from legacy systems to new solutions
- Recommend solutions to improve, and gain efficiencies for new and existing database systems
- Help identify Platform (technology) Optimization and/or Enhancements
- Assist with answering client questions, research, and data requests
- Assist internal and client teams to design, enhance and maintain integrations and experiences within the platform
- Assist with teaching, training, and documenting platform features and usability
- Propose both technical and high-level solutions based on client requirements
- Communicate directly with clients around data issues, research questions, and new projects
- Discuss project and/or monitoring requirements with clients
- Prioritize client projects, issues, and daily data monitoring appropriately.
Company Summary:
Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm
https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance
Aplyr's read
Zeta Global integrates data-driven insights with marketing technology, attracting professionals in software engineering, analytics, and client success roles.
What's promising
- •Zeta Global offers a robust platform for customer acquisition and retention.
- •The company is expanding roles in AI and programmatic marketing.
- •Zeta Global's focus on data-driven strategies appeals to tech-savvy professionals.
What to watch
- •High competition in the marketing technology space may impact growth.
- •Zeta Global's success heavily relies on continuous innovation in data analytics.
- •The company's rapid expansion could strain existing resources and infrastructure.
Why Zeta Global
- •Zeta Global combines marketing technology with advanced data analytics for targeted customer engagement.
- •The company is investing significantly in AI-driven solutions for marketing.
- •Zeta Global's diverse role offerings reflect its comprehensive approach to marketing technology.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Zeta Global
Zeta Global is a data-driven marketing technology company that provides a comprehensive platform for customer acquisition, retention, and engagement.
