Account Director, Biddable (Cross Channel)

8109 - Account Director, Biddable (Cross Channel)

Role Summary and Impact 

T&P is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. 

As the agency expands its digital activation offering, the Biddable Account Director will serve as the senior activation role within their business unit. They will be the most senior day-to-day lead on their clients, accountable for campaign execution across all major platforms within Paid Social, Programmatic and Paid Search. 

Individuals in this role possess deep wealth of digital activation experience and a drive to elevate campaign delivery through sophisticated activation strategies, rigid process and a Performance Mindset that helps to empower those around you to exceed client’s business objectives. 

This role requires leadership and communication skills to actively engage with senior client stakeholders, client teams, the wider WPP Media MM&D community, and media/technology owners to ensure the best data and technology is utilised in our overarching strategy and activation tactics.  

You will confidently lead activation discussions with clients and internal teams, while also demonstrating management skills in developing Biddable Activation Managers and Executives. 

Collaborating closely with the Digital Hub Lead and Planning counterparts, the Biddable Account Director will champion a truly innovative approach for clients. They will champion the continuous development and maturity of our activation strategies through a test-and-learn approach, fostering knowledge sharing and best practice documentation across the agency. 

This is an excellent opportunity to broaden out your channel specific activation skillset across multiple platforms, using AI to drive client results. 

If you enjoy in-platform activation, are highly meticulous with process and highly-driven in achieving client’s objectives - please put your name forward for the Biddable Account Director Director position. 

Key Responsibilities 

• Accountable in the team’s support provided to the Planning department; by providing data, insights and previous learnings to help create best-in-class media planning tactics. 

• Accountable that the best-in-class Digital execution process is developed cross platform, and implemented by your team correctly across your client portfolio. 

• Accountable that the best-in-class cross-channel approaches, with the right use of data to inform optimisation strategies and improve account performance is in line with business objectives. 

• Accountable that “incremental test & learn frameworks” across all clients are completed and updated with delivery outcomes. 

• Accountable for  data, insights and learnings to all in and post campaign analyses and reports are delivered to the highest quality. 

• Accountable for full adoption of the different proprietary and third-party tools i.e. execution, tracking, optimisation,