Innovation and Content Strategist

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Invention team that services Global Client Solutions at Mindshare drives creativity & innovation in and beyond media by excelling in culture, community, and innovation. Through a balance of deep expertise and creative thinking we guide our clients to think outside of the box, using channels and mechanics that drives growth beyond their existing realms of focus (e.g. partnership, sponsorship, branded or social content, emerging technologies, gaming, etc.).

We aim to elevate creativity in media by designing media-agnostic ideas; develop thoroughly research and inspirational thought leadership; deliver culture & creative programs; and be deep experts in areas of specialisms. These are primarily: cultural strategy, partnership, sponsorship; community strategy, creators; innovation strategy, creative tech & emerging technologies.

We are looking for an Innovation & Content Manager, who will help solve Mindshare and WPP Media’s clients’ business challenges in new ways through media. Specifically, their responsibilities are to support the Director(s) and wider Strategy and Capability teams, on delivering innovation and culturally-led strategic thinking and services. You’ll also be expected to support in developing end-to-end best in class solutions and ideas, infused into global media strategies, and supporting the teams on local implementation. The role is based in London, with some travel.

Responsibilities

• Support on the end-to-end planning and activation of Invention projects / campaigns
• Develop & present strategic recommendations and solutions to clients.
• Support on the management of Invention programs (e.g. innovation frameworks, etc.)
• Strong collaboration across core disciplines with an understanding of the connection between planning, strategy & delivery.
• Work with creative strategists and wider Capability team to develop ideas for media and brand clients alike
• Stay up to date on key cultural & innovation opportunities and trends across a range of categories and markets, driving the knowledge of the Strategy & Capability, Client and wider WPP Media teams
• Work on the organisation and management of workshop & experiences (e.g. culture partner day, innovation hands on immersions, etc)
• Regularly meet new partners, both WPP and external, to drive increased innovative thinking and cultural network
• Coordinate and manage projects with Content and Innovation champions across markets
• Day to day support to wider team’s Director(s)

 

Skills and Experience

At WPP Media, we believe in the power of our culture and ou