Senior Manager, Commerce Planning

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  

  Openmind: 

  Openmind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment. 

Role Summary and Impact

We are looking for a highly data-driven and execution-focused Commerce Manager to support the Head of Commerce in translating high-level strategic directions into actionable plans and pipelines. This role is pivotal in ensuring that our commerce product offerings, partner integrations, and campaign executions align with client growth objectives. The ideal candidate will be adept at managing progress, analyzing performance data, and driving operational excellence across marketplace and digital commerce initiatives.

Key Responsibilities

Pipeline & Progress Management:
Translate top-line commerce strategies into detailed project pipelines, timelines, and deliverables. Monitor and report on progress against goals, ensuring initiatives stay on track and aligned with client growth targets.

Data-Driven Decision Making:
Utilize data analytics tools and platforms to derive insights, measure performance, and optimize commerce campaigns across marketplaces (Shopee, TikTok Shop, Lazada, Tiki) and D2C channels.

Product & Partnership Alignment:
Work closely with product, partnership, and ad-tech teams to ensure solutions are effectively integrated and deployed in line with client needs and market opportunities.

Client Growth Support:
Assist in customizing commerce strategies for key verticals (FMCG, Mom-Baby, Health & Beauty) by providing data-backed recommendations and tactical plans.

Market & Competitor Analysis:
Continuously track industry trends, retail media devel