CRM Operations & Martech Specialist

Who Are We?

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

What We're Looking For

We are looking for a technically-minded and execution-driven CRM Specialist to help scale and support CRM operations across our apps. Reporting to the CRM Operations & Martech Enablement Lead, you will bridge the gap between strategy and technical execution, acting as an enabler for the wider CRM team.

You won’t just be building campaigns – you’ll help build and improve the infrastructure, processes, and systems that make scalable, high-performing CRM possible.

Success in this role means improving CRM stability and deliverability, reducing technical blockers for the team, and helping the CRM function scale efficiently across multiple apps and markets

✨ Key Responsibilities:

• Drive deliverability and inbox placement best practices to maximise open rates and overall campaign performance.

• Act as the main technical point of contact for the CRM team, resolving integration issues, troubleshooting data discrepancies, and ensuring a high level of SLA for internal stakeholders.

• Own and improve CRM infrastructure, integrations, and data flows to create a more stable, diversified, and scalable ecosystem across apps and channels.

• Manage and prioritise the team’s technical backlog, ensuring requests are delivered efficiently and operational blockers are resolved quickly.

• Support and help drive technical CRM initiatives such as new channel rollouts, vendor evaluations, migrations, and system improvements.

• Ensure high standards of campaign QA, data integrity, and system reliability across all CRM initiatives.

• Create and maintain clear, organised documentation, playbooks, and processes to improve team efficiency, consistency, and onboarding.

• Research, evaluate, and propose new tools and AI-driven solutions that can improve automation, operational efficiency, and team performance.

• Collaborate cross-functionally with Product, Engineering, Analytics, and other stakeholders to align on tracking, CRM capabilities, and business priorities.

✨ The ideal profile:

• 3+ years of experience in CRM, marketing automation, CRM operations, or similar roles.

• Hands-on experience with CRM platforms such as Braze, Iterable, Salesforce Marketing Cloud, Reteno, or similar.

• Good understanding of CRM infrastructure, including automations, data flows, integrations, and troubleshooting.

• Experience working with Product, Engineering, or Analytics teams to solve technical issues and launch new CRM initiatives.

• Understanding of email deliverability fundamentals, including inbox placement, sender reputation, and list hygiene.

• Strong organisational and project management skills, with the ability to manage multiple requests and priorities.

• Ability to create clear documentation, processes, and playbooks.

• Proactive, collaborative, and solution-oriented mindset.

  ✨ Nice to Have

• Experience with APIs, webhooks, or CRM integrations.

• Experience with A/B testing, QA, and campaign troubleshooting.

• Familiarity with SQL, attribution, deep links, or tracking setup.

• Experience in subscription, app-based, or multi-market businesses.