About the role
As a Community Strategist, you will work on an Unpublished R&D game team to help build, launch, and scale the community programs, platform strategies, creator incentives, and content campaigns that will spark growth, deepen engagement, and shape an emerging player community for a new game. You think about how aspirational subcultures get built and protected; how platforms influence communities; how algorithms drive content creation (and vice versa); and how to support and reward all who engage.
You will anticipate where the next platforms and participation formats will emerge, and build community strategies and programmatic incentives that encourage participation both IRL and online, from the grassroots to the top. You will work closely with the development team, advising on how game features and systems can foster connectivity, share-ability, and growth. You will act as an advocate for the community, building feedback loops that foster trust and align perspectives.
You are comfortable building from the ground up and wearing many hats on a small, cross-functional team.
Responsibilities:
- Build, launch, and scale community programs, platform strategies, and content campaigns for a new, unreleased game with a focus on blending IRL and online participation
- Develop incentive systems, content creation pipelines, and engagement frameworks that support and encourage participants from grassroots to top-tier creators
- Partner with the game team to advise on features and systems that strengthen social connectivity, share-ability, and community growth
- Identify emerging platforms, participation formats, and creator ecosystems, then translate those insights into community strategy
- Build and maintain feedback loops that surface player insights and represent the community in cross-functional discussions
- Stand up early community operations: processes, toolkits, and workflows
Required Qualifications:
- 5+ years' experience working in and managing online communities - including social media, community management, digital marketing, or influencer strategies
- Strong understanding of platform ecosystems, emerging formats, online community organization, and creator behavior
- Experience taking community or creator initiatives from zero to one
- Experience serving and uniting a global playerbase through content and engagement
- Experience building structured feedback loops for players and influencers alike
- Experience working on multi-disciplinary, cross-functional teams (both publishing and development)
For this role, you'll find success through craft expertise, a collaborative spirit, and creating strategies that prioritizes the delight of players. We will look at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!
Our Perks:
Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.
At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.
It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Riot
Aplyr's read
Riot Games is a powerhouse in the gaming world, attracting talent passionate about esports and community-driven game development.
What's promising
- •Riot Games has a strong focus on community engagement, fostering a dedicated player base.
- •The company is a leader in esports, providing numerous opportunities for growth in competitive gaming.
- •Riot invests heavily in research and development, driving innovation in gaming technology.
What to watch
- •Work-life balance can be challenging due to the fast-paced nature of the gaming industry.
- •There is pressure to maintain the high success of flagship titles like League of Legends.
- •The company faces intense competition from other major game developers and publishers.
Why Riot Games
- •Riot Games is renowned for its strong esports ecosystem, influencing global gaming culture.
- •The company emphasizes player feedback, integrating community input into game development.
- •Riot's diverse role offerings span from creative arts to cutting-edge tech, attracting varied talent.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Riot Games
Riot Games is a leading video game developer and publisher known for creating popular titles such as League of Legends and Valorant. The company has significantly impacted the gaming industry by fostering a strong esports ecosystem and community engagement.
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