Executive, Activation

1464 - Executive, Activation

Reporting into: Associate Director 

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. 

About WPP Media Solutions - A Leading WPP Media Brand 

Our proprietary, opt-in media solutions give clients access to unique advantages and cutting-edge capabilities. Through a single point of access to addressable media, we've built on premium inventory and leveraged universal customer signals. 

We enable cross-channel storytelling, cross-platform AI optimization, and robust business impact measurement to maximize campaign effectiveness. 

Role Summary and Impact 

 

The Activation Executive is pivotal in ensuring the successful setup and ongoing management of campaigns. This role involves supporting a team of activation specialists in executing our commitment to clients. The Activation Executive gathers and provides crucial information for decision-making on performance and optimisations while acquiring essential digital knowledge. 

Reporting into an Activation Associate Director, the Activation Executive gains practical experience with various activation platforms within our solution portfolio. Collaborating with managers, Senior managers, associate directors, and offshore activation specialists, they strive to deliver top-tier campaigns and results for our clients. 

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

Key Responsibilities: 

 

Activation Excellence and campaign delivery 

• Develop campaign activation expertise through supporting end-to-end campaign management for clients. 

• Execute daily activation tasks to achieve client outcomes across all accounts managed by your team. 

• Support with campaign lifecycle, including setup, reporting, analysis, optimisation, and troubleshooting. 

• Deepen knowledge into the client’s business and KPIs to assist in implementation of test and learn plans. 

• Collaborate with our Planning teams to provide targeting recommendations and forecast availability for client briefs. 

• Handle multiple tasks and workstreams simultaneously, ensuring adherence to best practices. 

• Offer operational troubleshooting and technical support, escalating issues as necessary. 

• Expand your knowledge of the Media Solutions product suite and the role of data, AI, and a