About the role

Aplyr's Quick Take

This role is about leading retail media strategies for clients, focusing on building relationships and driving business growth. It's a senior management position where you'll oversee a team and collaborate with various stakeholders to ensure successful campaign execution and optimization. Expect to engage in strategic planning and performance analysis regularly.

Good fit

Ideal candidates have several years of experience in retail media or digital marketing, with strong strategic thinking and relationship-building skills. A collaborative working style and the ability to mentor others will help you thrive in this role.

Worth noting

The position involves significant client interaction and requires a deep understanding of retail media and eCommerce trends. The salary range is relatively modest for a senior management role, which could be a red flag for some.

Job Description:

The Commerce & Retail Media team at dentsu leads strategy, activation, and optimization for a large buy-side Retail Media client. We are looking for a dynamic, solutions-oriented, and experienced Retail Media leader to join our growing team.

As a Strategic Account Lead, you will serve as the primary strategic partner across a portfolio of retail media suppliers and stakeholders. You will be responsible for developing growth strategies, identifying opportunities, solving complex business challenges, and driving strong client and partner relationships. You will work closely with Execution Leads to ensure flawless campaign delivery while focusing your time on strategic planning, performance insights, supplier engagement, and business growth initiatives.

This role reports to the Associate Director, Commerce & Retail Media.

Responsibilities

Serve as the primary strategic lead across assigned supplier and stakeholder relationships, building trust and driving long-term business growth.
Develop and oversee retail media strategies that align with client objectives, business goals, and performance KPIs.
Translate business challenges into actionable media strategies, optimization plans, and growth opportunities.
Lead strategic planning discussions, business reviews, and performance conversations with suppliers, clients, and internal stakeholders.
Provide thought leadership and subject matter expertise across retail media, commerce, eCommerce, and digital marketing best practices.
Analyze campaign and business performance to identify trends, opportunities, risks, and optimization recommendations.
Partner closely with Execution Leads to ensure campaigns are launched, managed, and delivered accurately and efficiently.
Serve as the primary escalation point for complex campaign, supplier, or business issues.
Build and maintain strong relationships with suppliers, retailers, vendors, and internal cross-functional teams.
Coach and mentor junior team members, helping develop strategic thinking, client management, and retail media expertise.
Collaborate with analytics, sales, activation, planning, and leadership teams to develop integrated solutions and drive business outcomes.
Contribute to process improvements, training programs, best practices, and thought leadership initiatives across the organization.
Stay informed on industry trends, platform innovations, emerging retail media capabilities, and evolving eCommerce opportunities.

Qualifications

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred.
6+ years of digital performance marketing experience in eCommerce, retail media, search, programmatic, or a related field.
2+ years of experience leading large-scale retail media or eCommerce programs preferred.
Deep understanding of retail media networks, eCommerce ecosystems, digital advertising platforms, and performance marketing principles.
Experience developing and presenting strategic recommendations, business cases, and performance insights to clients or senior stakeholders.
Proven ability to build strong client, supplier, and partner relationships while serving as a trusted advisor.
Experience managing complex projects, competing priorities, and multiple stakeholder groups simultaneously.
Strong business acumen with the ability to identify opportunities, solve problems, and drive solutions.
Excellent communication, presentation, and storytelling skills.
Demonstrated leadership experience, including mentoring, coaching, or developing junior team members.
Experience managing budgets, forecasting, KPI development, and performance measurement.
Familiarity with retail media and advertising technology platforms and related technologies preferred.
Strong analytical mindset with the ability to translate data into actionable business recommendations.
Enthusiasm for retail media, performance marketing, innovation, and building scalable solutions for clients and partners.

The annual salary range for this position is $72,000 -$90,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-AD2

#LI-Remote

Location:

New York

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you. 

Skills & Tags

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

View company

Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.