Senior SEO Executive | Beauty Brands

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

 

Why be a Senior SEO Executive at THG Beauty? 

We are now looking for a talented and ambitious Senior SEO Executive to bring innovative thinking to the Beauty division of THG, and deliver strong organic performance our flagship beauty brands, amongst others.  

 

As Senior SEO Executive, you’ll:  

• Partner with the Head of SEO to execute best-in-class SEO strategies that drive growth for selected sites within the Core Beauty division, with a specific focus on e-commerce performance for THG Brands. 

• Take partial ownership of the execution, delivery, and performance of the agreed SEO strategy, ensuring alignment with overarching commercial goals. 

• Provide clear, consistent reporting of SEO KPIs and performance insights in a weekly and monthly cadence to senior SEO leadership, offering actionable recommendations. 

• Oversee the project management and day-to-day delivery (BAU) of SEO initiatives, including on-page optimisation, technical improvements, and content enhancements, while ensuring progress is tracked via weekly status updates. 

• Support junior SEO team members, ensuring high-quality execution of strategies and investing in their ongoing professional development through mentorship and structured training. 

• Continuously upskill and improve SEO capabilities. 

• Collaborate effectively with other SEOs across the division to share insights, standardise practices, and drive collective success. 

• Consolidate learnings and performance data into clear insights, using these to develop scalable, innovative SEO solutions that fuel organic growth. 

• Contribute to the creation of monthly and annual forecasts for the organic channel, helping to set realistic and ambitious performance targets. 

• Maintain a strong grasp of industry trends, algorithm updates, and SEO best practices, ensuring we remain at the forefront of organic search innovation. 

• Work cross-functionally with teams across eCommerce, Retail, PPC, Social, Content, and Marketing to ensure SEO is fully integrated into all digital activity. Provide SEO expertise to inform campaign planning, product launches, promotional activity, and content development, helping maximise visibility and engagement. 

 

What skills and experience do I need for this role? 

• Minimum of 2 years’ experience in SEO, covering technical, on-page and content 

• E-commerce health and beauty background preferable  

• Proven experience in delivering successful SEO strategies for e-commerce websites 

• Experience with Google Analytics or other web analytics tools, and core SEO tools such as Deep Crawl, Screaming Frog, AHrefs, SEMrush, Google Search Console 

• Experience with various LLM solutions 

• Ambitious, proactive and passionate about SEO 

• Strong team player  

• You have the ability to remain calm under pressure and deliver quality work within tight deadlines 

 

What’s in it for me? 

Career Development 

Access bespoke development programmes that have been designed and developed by our in-house L&D team.goaidataanalyticsproductdesignmarketing