About the role

Aplyr's Quick Take

This Senior Marketing Manager role at Novartis involves localizing and executing marketing strategies for oncology products, leading omnichannel campaigns, and managing the full brand lifecycle. It's a hands-on position focused on collaboration across teams to drive growth and patient impact, rather than a purely strategic or managerial role.

Good fit

Ideal candidates have significant marketing experience in the pharmaceutical or healthcare sectors, particularly with oncology products. Strong analytical skills, project management experience, and the ability to work cross-functionally are essential for success.

Worth noting

The role is hybrid and based in Makati, but relocation support is not provided, so local applicants only. The emphasis on a high-performance culture and continuous capability building suggests a dynamic work environment.

Job Description Summary

Senior Marketing Manager
Location: Makati, Philippines

This role is based in Philippines. Novartis is unable to offer relocation support: please only apply if accessible.

#LI-Hybrid

About the Role:
Step into a role where strategy drives real patient impact. As Senior Marketing Manager, you will localize and execute Therapeutic Area strategy, lead omnichannel engagement, and define the go-to-market model. You will align cross-functional teams to deliver the One Brand Plan, owning the full brand lifecycle from pre- to post-launch while driving sustainable growth and business impact.

Job Description

Key responsibilities:

Localize and execute Therapeutic Area brand strategy aligned with global direction to drive growth and patient impact.
Design and deliver omnichannel campaigns and customer journeys using segmentation, insights, and global content reuse.
Define go-to-market model, customer segmentation, and marketing mix to optimize reach, relevance, and investment impact.
Translate strategy into tactical plans, lead forecasting, and drive performance reviews and launch readiness.
Lead execution of marketing programs including digital campaigns, content deployment, and healthcare professional engagement initiatives.
Build strong cross-functional alignment across Medical, Sales, and Value & Access to deliver business results.
Drive a high-performance culture through leadership, coaching, and continuous capability building within the brand team.

Requirements:

Bachelor’s degree in Science, Business, Marketing, or a related field.
Proven marketing experience in oncology portfolios within the pharmaceutical or healthcare industry; sales experience is an advantage.
Demonstrated success in product launches across the brand lifecycle.
Strong analytical and strategic thinking skills, with the ability to innovate and challenge conventional approaches.
Excellent communication and negotiation skills with the ability to influence cross-functional stakeholders.
Strong project management capabilities, with experience driving complex initiatives from planning through execution.
Experience in healthcare system strengthening is an advantage.

Commitment to Diversity and Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Skills Desired

Agility, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Operational Excellence, Product Marketing, Product Strategy

Skills & Tags

marketing

Aplyr's read

Novartis is a Swiss-based global healthcare leader, known for its focus on innovative medicines and commitment to addressing patient needs through diverse roles.
Synthesized from recent postings & public sources

What's promising

•Novartis invests heavily in research and development, driving innovation in pharmaceuticals.
•The company offers a wide range of global career opportunities across various fields.
•Strong focus on cutting-edge therapies, including gene therapy and AI-driven solutions.

What to watch

•Regulatory challenges can impact the speed of drug approval and market entry.
•High competition in the pharmaceutical industry requires constant innovation to maintain market position.
•Complex organizational structure may slow decision-making processes.

Why Novartis

•Novartis has a robust pipeline of innovative medicines, setting it apart in the healthcare sector.
•The company emphasizes a diverse and inclusive workplace culture across its global operations.
•Novartis is a leader in digital transformation within pharmaceuticals, integrating AI and data science.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Novartis

Novartis

novartis.com

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Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. It focuses on innovative medicines, generics, and eye care.