Performance Marketing Manager

Confirmed live in the last 24 hours

EQ Bank

Toronto

On-site

Posted February 20, 2026

Job Description

Join a Challenger

Being a traditional bank just isn’t our thing, so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.

How do we get there? With a talented team of inquisitive and agile challengers that break through the status quo. So, if you’re passionate about redefining the future of banking—while having fun—this could be your next big opportunity.

Our company continues to grow, and today we serve more than 800,000 customers across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $142 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.

The Work:

Reporting to the Senior Manager of Performance Marketing, the Performance Marketing Manager is responsible for leading performance media strategy, planning, and optimization across EQ Bank’s Personal Banking and Small Business Banking portfolios, with additional support for Equitable Bank’s Reverse Mortgage product.

This role owns performance outcomes across paid media channels and works closely with agency and platform partners to optimize campaigns and drive efficient customer acquisition. While day-to-day execution is primarily handled by agency partners, the role requires sufficient platform fluency to step in when needed and make informed optimization decisions.

The successful candidate is a collaborative, data-driven marketer who thrives in an agile, performance-led environment and is comfortable balancing near-term optimization with longer-term growth planning.

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