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Associate Product Manager

2K2K·Video Games

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Posted

5 days

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About the role

Who We Are

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.

What We Need

The Associate Product Manager is a member of the Core Product Management team, responsible for driving overall game success across the BioShock franchise. This role contributes to both future product development and post-launch and competitive analysis.

The Associate Product Manager analyzes game performance, player behavior, and business metrics to generate actionable insights. You will partner with other Product Managers and cross-functional teams to inform feature development, roadmap planning, and prioritization. Your work will help identify opportunities to improve player engagement, retention, and overall product performance.

You will support the day-to-day business working closely with a Senior Product Manager, by monitoring live game health, evaluating the impact of updates, and translating data and research into clear recommendations that influence in-game features and content.

Success in this role requires strong analytical thinking, effective communication, and the ability to collaborate across design, production, analytics, marketing, and operations. You will play a key role in ensuring product decisions are data-informed and aligned with delivering engaging player experiences.

What You Will Do

  • Product Market Fit: Support the product market fit process by maintaining key documentation and deliverables, contributing to and synthesizing research, and partnering with senior Product Managers and cross-functional teams to ensure our games remain aligned with their target audiences.

  • Product Support: Partner with cross-functional teams to support initiatives that improve player engagement, retention, and product performance. Assist in hypothesis development, testing, and iteration across key product efforts.

  • Performance Analysis: Partner with Analytics to develop KPI frameworks, establish telemetry requirements, and enable recurring reporting and ad-hoc analyses to inform critical decisions.

  • Market Intelligence & Insights: Support senior product managers by conducting research and analysis to inform commercial and design decisions, including product teardowns, competitive analysis, and broader market research.

  • Player Advocate: Build a deep understanding of our players and ensure product strategies are grounded in their needs and behaviors. Represent the player perspective in cross-functional discussions, ensuring their voice is clearly reflected in product decisions.

Who We Think Will Be a Great Fit

The ideal candidate for this role is deeply committed to delivering exceptional player experiences with a relentless focus on quality. You ground your thinking in player empathy, using data and research to uncover meaningful insights. You seek the ‘WHY’ before finding the ‘HOW’. You thrive in cross-functional environments, partnering across disciplines to solve complex challenges and create lasting value for both our players and the business.

Qualifications:

  • Ability to collaborate across organizations and balance business priorities, customer perspective, resource capacity, and stakeholder needs. Proven track record of working in highly cross-functional environments.

  • Passion for games, with an interest in game design, player motivations, and the broader AAA landscape. Demonstrates a player-first mindset while understanding business objectives.

  • Highly organized, collaborative, and proactive, with a solutions-oriented mindset and willingness to learn.

  • Focused on hands-on, tactical execution, with the ability to translate product direction into well-executed deliverables and outcomes.

  • Strong project management skills with 2+ years of experience in product management, product development, game design, or related fields.

  • Strong written and verbal communication skills, with the ability to clearly structure and communicate insights to a range of audiences.

  • Self-starter who operates effectively in a fast-paced environment, proactively aligning on priorities and seeking guidance to ensure on time delivery.

  • Bonus: Familiarity with narrative-driven, first-person action/adventure games, particularly immersive sims.

  • BA/BS degree or equivalent work experience.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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Aplyr's read

2K is a leading video game publisher, attracting creative professionals passionate about developing iconic franchises like NBA 2K and BioShock.

Synthesized from recent postings & public sources

What's promising

  • 2K consistently releases successful franchises, ensuring job stability and growth.
  • The company invests in diverse roles, from technical artists to social media managers.
  • 2K's focus on high-quality graphics and gameplay attracts top-tier talent.

What to watch

  • The video game industry is highly competitive, posing risks for market share.
  • Frequent role duplication suggests potential for internal restructuring or high turnover.
  • Pressure to maintain franchise success may lead to high-stress environments.

Why 2K

  • 2K is renowned for its sports and action-adventure games, setting it apart in the industry.
  • The company offers opportunities in both creative and technical fields.
  • 2K's commitment to innovation in game design attracts forward-thinking professionals.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About 2K

2K is a video game publisher known for developing and publishing popular franchises such as NBA 2K, Borderlands, and BioShock.

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