About the role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Como será o seu dia a dia:
• Mensurar visitas, conversões, vendas, campanhas, cohorts, life time value e payback de cada canal de marketing;
• Criação de dashboards. Automação e otimização de rotinas;
• Recomendar melhorias visando ganho de performance;
• Desenvolvimento de relatórios operacionais e gerenciais;
• Propor novas ideias e projetos visando aumentar o tráfego do site e o faturamento;
• Analisar a experiência do usuário no site;
• Análises de mercado e concorrência;
• Atuar de forma integrada com todas as disciplinas;
• Elaborar planejamento de Web Analytics;
• Executar testes, coletar e analisar dados, identificar tendências e gerar insights;
• Construir apresentações e relatórios dos estudos realizados;
• Recomendar melhorias para cliente e time de mídia visando aumento de conversão e redução de custos;
• Ser responsável pelo relacionamento e proximidade com o cliente (externo e interno);
• Planejar, organizar e supervisionar o andamento dos jobs e sprints;
• Gerenciar o andamento de todos os projetos de dados das contas pelas quais é responsável;
• Ser o evangelizador da cultura "data driven".
O perfil que buscamos:
• Formação em: Administração, Análise e Desenvolvimento de Sistemas e Áreas Correlatas;
• Domínio de Excel e/ou Google Sheets;
• Conhecimento em data vis;
• Conhecimento em ferramenta de testes;
• Conhecimento em integrações de dados;
• Conhecimento em plataformas de marketing digital será um diferencial;
• Conhecimento em GCP será um diferencial;
• Vivencia com telecom será um diferencial.
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Aplyr's read
WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
What's promising
- •GroupM offers a diverse range of roles across strategy, data, and creative fields.
- •The company is part of WPP, providing access to a vast network of global resources.
- •Strong focus on digital and programmatic advertising aligns with market trends.
What to watch
- •High-pressure environment may not suit those seeking work-life balance.
- •Complex organizational structure can lead to bureaucratic challenges.
- •Frequent restructuring may cause job insecurity among employees.
Why WPP Media (GroupM)
- •GroupM's scale allows for unparalleled access to global advertising data.
- •Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
- •As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.
Aplyr’s read is generated by AI from public sources. Was it useful?
About WPP Media (GroupM)
WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.
