Project Lead, Analytics

Project Lead WPP Media DTA UK 

 

WPP Media Analytics team - Who are we?  

 WPP Media’s Analytics team houses all of the analytics, effectiveness and insight specialists within WPP Media. The team has one purpose – to ensure that every media planning decision is fuelled by the best data and insights available.  

 Our Analytics team is crucial for our client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and experimentation.     

An integral part of our Analytics team is our Modelling Solutions team. The team’s areas of expertise span marketing mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are impactful and actionable.     

Our UK unit is a team of 60+ analysts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field.    

The Modelling Services team covers all areas of a project from data collection and processing to technical modelling and client delivery.  

Role Summary and Impact  

Project Leads are key members of the Modelling Services team, responsible for the day to day running of projects and providing support for junior staff and direct reports. You are responsible for ensuring the requirements for each project are correctly scoped, models are statistically robust but intuitive and required outputs are delivered. It requires a combination of technical modelling rigour, leadership, communication skills and media expertise.