Category Strategy Mananger

Job Description

Role purpose
The Category Strategy Manager shapes category strategy by translating consumer, shopper, and customer insights into a clear point of view on where the category can win. Working with other central functions, the role helps turn that category perspective into clear choices on portfolio, innovation, and communication. The role also acts as the central point of reference on category performance, providing senior leadership in the zone with a clear view of how the category is performing, who is winning or losing, and what is driving those shifts.

Key responsibilities

• Define the key category growth drivers by identifying where growth should come from, grounded in a deep understanding of consumer, shopper, and customer needs
• Build a compelling category growth narrative and trade story that translates these growth drivers into a clear and actionable point of view for the business and retail partners
• Develop category and portfolio recommendations that turn growth drivers into clear choices across innovation, assortment, communication, and activation
• Create scalable category guidance for markets, including strategic principles for assortment, shelf, segmentation, and activation
• Identify cross-market patterns, performance gaps, and emerging trends to support stronger category decisions

Profile / capabilities

• Strong experience in category management, sales, or shopper marketing, with the ability to turn insights into clear priority choices and strategic direction
• Strong analytical capability, with the ability to understand category performance, identify what is driving change, and translate data into clear recommendations
• Strong strategic and commercial thinking, with a solid understanding of the levers that drive growth across portfolio, innovation, assortment, communication, and activation
• Strong communication and influencing skills, with the ability to build a compelling category story and align senior stakeholders in a matrix environment

What we offer you

· An ambitious employer; we only want the best for you.

· A fast career track like only few other companies can match.

· A competitive salary and excellent bonus structure (above market); at KraftHeinz we strongly believe and live by ownership and meritocracy.

· A hybrid working model; because we believe the future of work is based on a building modern, adaptable, and agile workplace culture. 3 days from our office in Amsterdam and 2 days from home with additional 20 days per year to work from anywhere you want!

· Additional benefits such as Commuting Allowance, Hybrid Work Allowance & Reimbursements, Bicycle & Gym Discount Plan, Employee Assistance Program and Supplemental Health Insurance.

· A wide range of discounts with KraftHeinz’s partnerships on fashion, electronics, travels and many more!

· Last and not least; there are always room for new insights: If you have an idea, please let us know, and we can set it in action!

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.

Location(s)

Amsterdam

 

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.